November 15, 2006 10:43 ET

YouTube and National Hockey League Team Up for Strategic Content and Advertising Partnership

First Major Sports League to Provide Content for the YouTube Community

SAN BRUNO, CA and NEW YORK, NY -- (MARKET WIRE) -- November 15, 2006 -- YouTube, Inc., a consumer media company for people to watch and share original videos worldwide through a Web experience, and the National Hockey League (NHL) today announced they have formed a strategic content and advertising partnership in which the NHL will provide daily short-form video content to YouTube for the 2006-2007 season beginning this month.

The partnership marks the first time that a professional U.S. sports league has entered into a content agreement with YouTube. The agreement will enable users to access video highlights of NHL regular season games, which will be available within 24 hours of the original broadcast, in addition to other on and off ice footage.

"The partnership will enable the NHL to expose YouTube's vast audience to all of the excitement and drama of the new NHL," said Doug Perlman, NHL Executive Vice President, Media. "What a great way to showcase the talent of our athletes."

"By delivering a wide array of daily programming to YouTube, the NHL will be able to connect with its existing fan base and reach a vast new audience that is passionate about hockey," said Kevin Donahue, vice president of content for YouTube. "Today's agreement demonstrates how major sports leagues are realizing the powerful benefits YouTube offers in terms of growing their audience and creating a new channel for generating revenue."

Through its partnership with YouTube, the NHL will be able to take advantage of YouTube's "Claim Your Content" program, which features an advanced content identification architecture and reporting system allowing the league to identify and protect its copyrighted content. The league will have the option to remove the content from YouTube or allow it to remain and share the revenue from the advertising placed adjacent to the content.

NHL will provide the YouTube community and hockey fans in general, a wide range of free, short-form entertaining clips. The NHL also will have its own Brand Channel on YouTube that will allow fans to easily access content in one centralized place. Additionally, the NHL will have Branded Watch Pages, which allows YouTube content partners to brand the pages on which their videos play.

About the NHL

The National Hockey League, founded in 1917, is the second oldest of the four major team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented.

The NHL entertains more than 100 million fans each season in-arena and through its national television and radio partners: Versus, NBC, HDNet, TSN, CBC, RDS, RIS, Sirius and XM Radio. The NHL Network, the home for the hockey fan, is a 24-hour hockey channel available on digital cable and satellite throughout Canada. The NHL Network's schedule is devoted exclusively to the sport of hockey with a roster that features live games, highlight shows, player profiles and interviews, vintage hockey, international and amateur hockey, as well as original and "All Access" programming. Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. The Garth Brooks Teammates for Kids Foundation is the official children's charity of the NHL and the NHLPA. For more information on the NHL, log on to

About YouTube

Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on and across the Internet through websites, blogs, and e-mail. YouTube currently delivers more than 100 million video views every day with 65,000 new videos uploaded daily and it has quickly become the leading destination on the Internet for video entertainment.

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