SOURCE: Monster Media

Monster Media

January 08, 2010 10:38 ET

YouTube Promotes New Full-Length TV Shows With Interactive Ad

LONDON--(Marketwire - January 8, 2010) - Interactive storefront domination promotes new "shows" section for leading online video web site YouTube.

The new street-level display is part of a broad marketing campaign by YouTube to promote its collaboration with Channel 4oD. The "shows" section brings together full length programs and clips from YouTube's professional content partners, and contains over 5,000 videos, of which almost 4,000 are full-length programs. The content is provided by over 60 partners including Channel 4 and Channel 5 and totals over 3,000 hours.

The linked LCD-based digital display is located on bustling Carnaby Street, in the heart of Soho's busiest retail and entertainment area and features user touch interaction and sound capabilities.

Pedestrians are encouraged to take control of the ad by selecting a video clip from one of five popular programs, including: "Father Ted," "Derren Brown," "The IT Crowd," "Peep Show" and "Shameless". Once a segment is touch activated, the system transforms into a vibrant screen displaying teasers from the show.

Monster Media UK, PHD and Hyperspace, the innovations division of Posterscope UK, teamed up to devise the street-level interactive ad. Monster Media is an international media company that continues to fuse the most advanced technologies available with cutting-edge advertisements.

"We are always looking for innovative ways of delivering engaging communications for our clients," said Richard Simkins, project manager at Hyperspace. "Through the use of interactive technology, we believe YouTube has been able to achieve a perfect channel to promote their new TV content partnership with 4oD."

Monster Media will monitor and maintain the display around the clock and will also track the number of times the system is activated, providing YouTube with a tangible return on their investment.

The interactive ad is part of a wider campaign centered on the message "YouTube's Got TV," which is featured in various marketing mediums, including: bus sides, tube panels, full-page print ads, and online videos.

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