February 17, 2010 10:33 ET

YuMe Raises $25 Million to Help TV Advertisers Buy Online Video Audiences

Adoption of YuMe's Leading Video Ad Management Platform "ACE" Accelerates Exponentially, Providing Advertisers Access to High Quality Audiences at Scale as Online Video Viewing Surges

REDWOOD CITY, CA--(Marketwire - February 17, 2010) -  YuMe, the leading video advertising technology company, today announced it has closed a $25 million round of funding. Led by new investor Menlo Ventures, the funding comes after a year in which YuMe served the industry's largest volume of in-stream video advertising and solidified its position as the technology platform of choice for publishers and advertisers. Existing investors Accel Partners, BV Capital, DAG Ventures and Khosla Ventures also participated in the round. Shawn Carolan, a Managing Director for Menlo Ventures, joins YuMe's Board of Directors.

In 2009, YuMe's video ad management platform, ACE, experienced tremendous growth. Premium publishers including MSN, Msnbc Digital Network, IDG Entertainment and Glam Media use ACE to serve in-stream ads across multiple platforms, including PC, mobile and IPTV. In addition, YuMe saw exponential video advertising sales growth, reaching profitability and serving an average of 30 million in-stream video ads per day in December 2009.

"Video is the largest advertising category on the planet and the shift from broadcast to Internet went into high gear in 2009," said Shawn Carolan, Managing Director for Menlo Ventures. "As we evaluated all the video ad solutions on the market, we became convinced that YuMe has built the best technology in the industry in its ACE ad management platform, with its ability to optimize video advertising across all viewing environments, including IPTV, mobile and Web. The company already has demonstrated it is the market leader going into 2010 and this funding will help facilitate new technology offerings and additional expansion."

YuMe's ACE platform is unique in its ability to deliver qualified audiences at scale without wasting impressions, making publisher content more valuable and maximizing ad campaign performance. In recent months, ACE allowed YuMe to deliver several groundbreaking products:

  • YuMe introduced new interactive in-stream video ad formats that give advertisers far more creative choices than standard pre-rolls
  • YuMe became the first advertising technology to offer dynamic ad insertion into live video, allowing publishers to make money from consumers' growing interest in live streamed events
  • YuMe partnered with Access to let automotive marketers reach a prized audience: consumers who are currently shopping for a new car

"This new funding allows us to be even more aggressive in expanding the footprint of our ACE video ad platform and maintaining our leadership position in video ad delivery across high quality in-stream content," said Michael Mathieu, CEO of YuMe. "We had a tremendous year last year and have set big goals for 2010 to ensure we continue to provide solutions that make it easier for publishers to make the most money from video and for advertisers to reach the right audience in a powerful way."

YuMe's ACE-powered video ad network lets advertisers access high quality video content at scale, with the ability to target and reach the right audience with high impact ad units that deliver unmatched ROI. According to comScore, YuMe represents 1.2 billion in-player video streams per month -- more than any other ad network -- and has a potential reach of 76 million unique viewers per month.(i)

About YuMe
YuMe is a video advertising technology company that is making professional video profitable for publishers and impactful for advertisers. With 500+ publishers, more than 1 billion video streams and 70 million unique viewers per month, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms -- Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit, follow @yumevideo on twitter (, or become a fan of YuMe on Facebook at

(i) comScore, VideoMetrix, December 2009