SOURCE: Zaldiva, Inc.

September 20, 2006 08:00 ET

Zaldiva Launches 'Buy 4 Get 5' Initiative to Drive Subscription Sales and Increase Recurring Revenues

FORT LAUDERDALE, FL -- (MARKET WIRE) -- September 20, 2006 -- Zaldiva™, Inc. (OTCBB: ZLDV) (XETRA: UZ8) (FRANKFURT: UZ8), an online retailer of new and vintage Pop Culture collectibles, is launching a new 'buy 4 get 5' initiative aimed at driving sales to the recurring revenue Subscription strategy. The program targets repeat customers who routinely buy 'series' comics and collectibles, but who may not yet be enrolled in the subscription service. Zaldiva expects to increase its recurring revenue stream by launching the program, targeted at existing repeat buyers.

"We are stepping up our efforts to make Zaldiva.com (www.zaldiva.com) and ZaldivaComics.com (www.zaldivacomics.com) customers aware of our Subscription services in order to ultimately increase revenue," stated Robert Lees, CEO of Zaldiva. "The company has regular comic customers who are not currently subscribers, so we're hoping that our current offer of 'Buy 4 and get a 5th Title free for a Year' will encourage them to sign-up for our Subscription services."

The subscription service is a recurring revenue model that makes the shopping experience easy and virtually automatic. Once a customer has identified a series they wish to purchase, Zaldiva will automatically send them the latest edition and bill their credit card appropriately.

Lees added, "Once customers become subscribers, they have a tendency to order more of a variety of products from us as well; they become more loyal almost instantly."

The company also stated that it continues to pursue identification of appropriate acquisition targets to drive growth.

About Zaldiva, Inc.

Zaldiva.com and ZaldivaComics.com offer a large variety of new and vintage Pop Culture collectibles including, but not limited to; comic books, graphic novels, statues and figurines, seasonal decor, DVDs, posters, dolls, action figures, T-shirts, die-cast vehicles and more. The company offers discounted Pre-Orders and Comic Book Subscription services. New items are listed at a significant discount to suggested retail prices and weekly deals can be found on Zaldiva.com's home page as well as through the company's online auctions.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

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