SOURCE: Zaldiva, Inc.

November 15, 2006 08:00 ET

Zaldiva Receives Certificate of Occupancy for Its Retail Location

Company Expects New Store to Be Open in Time for Busy Holiday Shopping Season

FORT LAUDERDALE, FL -- (MARKET WIRE) -- November 15, 2006 -- Zaldiva™, Inc. (OTCBB: ZLDV), (XETRA: UZ8) (FRANKFURT: UZ8) an online retailer of new and vintage Pop Culture collectibles, is pleased to announce that it has received a Certificate of Occupancy for its new retail location. The occupational license, which will allow the company to open the doors to the store, will follow.

"We've been anxiously awaiting approval from the city," commented Robert Lees, CEO of Zaldiva. "It looks like we'll be able to get into the store, selling merchandise in time for the busy holiday shopping season. We expect the retail store to add substantially to our sales and allow us to procure and display additional inventory for our customers."

Zaldiva has announced several initiatives to drive sales over the last quarter, including pre-orders, which will allow customers to reserve, or special order a certain item (toys, dolls, statues etc.), that may not otherwise be readily available on a mass market level; targeting consumers through a new online advertising campaign, which will be augmented substantially by the opening of the retail store in Ft. Lauderdale, FL; and, Amazon.com Marketplace, a new online store that is expected to increase awareness of Zaldiva and increase sales and traffic throughout the entire network of Zaldiva websites.

"Our advertising and expansion initiatives over the last several months have positioned the company to capitalize on the opening of the new store," added Lees. "The retail outlet creates a footprint for Zaldiva outside of cyberspace, which we feel is important for our customers and suppliers."

About Zaldiva, Inc.

Zaldiva.com and ZaldivaComics.com offer a large variety of new and vintage Pop-Culture collectibles including, but not limited to; comic books, graphic novels, statues and figurines, seasonal decor, DVDs, posters, dolls, action figures, T-shirts, die-cast vehicles and more. The company offers discounted Pre-Orders and Comic Book Subscription services. New items are listed at a significant discount to suggested retail prices and weekly deals can be found on Zaldiva.com's home page as well as through the company's online auctions.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

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