SOURCE: Zaldiva, Inc.

October 22, 2007 06:30 ET

Zaldiva Sees New eBay and Internet Auction Drop-Off Center Contributing to Future Revenues

Growth in Sales Margins Are Being Realized as a Result of Successfully Purchasing and Re-Selling Collectible Assets at a Significant Profit

FORT LAUDERDALE, FL--(Marketwire - October 22, 2007) - Zaldiva™, Inc. (OTCBB: ZLDV) (XETRA: UZ8) (FRANKFURT: UZ8), a specialty and online retailer of new and vintage Pop Culture collectibles, comic books and memorabilia, stated today that its new eBay and Internet Auction Drop-off center, located within its Fort Lauderdale retail location, was experiencing consistent and steady customer growth after only a couple months of operation. Zaldiva is auctioning items for customers on eBay, Yahoo! Auctions, Amazon.com and craigslist.

The trend in online shopping, and specifically the use of online auction sites, is continuing to grow at a staggering pace. According to eBay's most recent earnings release dated August 17th, "eBay reported record consolidated Q3-07 net revenues of $1.89 billion, representing a year-over-year growth rate of 30%."

Nicole Leigh van Coller, CEO of Zaldiva, commented, "Our eBay and Internet Auction Drop-off site is doing several things for our business. First, we are acquiring new customers that may never have come into the retail store to browse. People are amazed at the amount and quality of collectible merchandise we have in inventory once they start looking around the store. Second, the drop-off center is a new revenue center for our store, and we see the incredible potential of expanding this service; and, finally, the increased participation by our staff members in listing and maintaining sales of customer merchandise exposes us to opportunities to acquire additional inventory at highly discounted prices."

Additionally, Zaldiva has recently been acquiring additional inventory from collectors and enthusiasts at extremely favorable prices. "Most people have old collectibles of some sort sitting around in attics, garages and under their beds. We see a lot of this merchandise come into our store, some of it is worthless, but much of it can be sold at a significant profit if bought at the right price. Our personnel are experts at identifying and appraising collectibles; and, a growing part of our business is acquiring collections at significant discounts and turning them for a substantial profit," added Leigh van Coller.

The company states that margins on re-selling collectibles purchased from individuals can be thousands of percentage points. However, more typical margins are upwards of fifty percent.

Zaldiva's entire collection of classic, pop-culture and modern memorabilia can be seen at www.Zaldiva.com. Zaldiva's video podcast of its retail location can also be accessed at: http://www.Zaldiva.com/zaldivanew.mov.

About Zaldiva, Inc.

Zaldiva.com offer a large variety of new and vintage Pop-Culture collectibles including, but not limited to: comic books, graphic novels, statues and figurines, seasonal decor, DVDs, posters, dolls, action figures, T-shirts, die-cast vehicles and more. The company offers discounted Pre-Orders and Comic Book Subscription services. New items are listed at a significant discount to suggested retail prices and weekly deals can be found on Zaldiva.com's home page as well as through the company's online auctions and in the company's retail store.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

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