SOURCE: Zaldiva, Inc.

August 28, 2006 08:00 ET

Zaldiva Taps Amazon.com Marketplace for Additional Online Marketing and Distribution

FORT LAUDERDALE, FL -- (MARKET WIRE) -- August 28, 2006 -- Zaldiva™, Inc. (OTCBB: ZLDV) (XETRA: UZ8) (FRANKFURT: UZ8), an online retailer of new and vintage Pop Culture collectibles, is pleased to announce that it has completed setup of its Amazon.com Marketplace. The new online store is expected to increase awareness of Zaldiva and increase sales and traffic throughout the entire network of Zaldiva websites. Zaldiva's store currently has 162 listings, a mix of Novels, Trade Paper Backs and DVDs.

"The Amazon.com Marketplace makes it extremely easy to list items, it takes less than 30 seconds to post an item for sale, giving us the ability to access buyers quickly with new products," commented Robert Lees, CEO of Zaldiva. "The amount of traffic that Amazon.com generates is unbeatable. While testing the system over the last week we averaged at least one sale every 5 hours."

The company will continue to add to its online presence with Amazon.com Marketplace. "We will test market other items in the near future, like toys and other collectibles depending on our cost," added Lees. "We hope to turn the customers visiting our Amazon.com store into customers of Zaldiva.com and ZaldivaComics.com. To do this we will target advertisements and discount coupons for our other sites."

The advantages of doing business on Amazon.com for Zaldiva include:

--  Costs to Zaldiva are very advantageous to doing business with
    Amazon.com Marketplace on sales of Zaldiva's products;
--  Amazon transfers earnings to Zaldiva every 2 weeks directly;
--  The system is totally automated. Zaldiva gets an email notification
    every time an item sells;
--  When someone searches for an item on Amazon.com, Zaldiva will come up
    in the search if we are offering that item;
--  We are able to quickly make price changes by logging into our Zaldiva
    Marketplace account; a list of all of our active items is always available
    and it tells us if we are the lowest price currently, and if not, what the
    lowest price is right now;
--  Amazon.com Marketplace is less expensive than the ebay/PayPal
    alternative, and every sale means another potential customer to Zaldiva.com
    and ZaldivaComics.com. Since we are shipping the items, we get to insert
    coupons/advertisements, etc.;
--  We are also in the process of setting up more auctions. We can monitor
    these Auctions through the same secure account area, making administration
    a one-stop operation. The price to list on Amazon.com auctions is an
    average of $0.10 compared to eBay's $0.35 and up.
    
About Zaldiva, Inc.

Zaldiva.com and ZaldivaComics.com offer a large variety of new and vintage Pop-Culture collectibles including, but not limited to, comic books, graphic novels, statues and figurines, seasonal decor, DVDs, posters, dolls, action figures, T-shirts, die-cast vehicles and more. The company offers discounted Pre-Orders and Comic Book Subscription services. New items are listed at a significant discount to suggested retail prices and weekly deals can be found on Zaldiva.com's home page as well as through the company's online auctions.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

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