SOURCE: Zed

August 12, 2008 06:00 ET

Zed Signs Exclusive Deal With KOCH Entertainment

Deal Brings KOCH Realtones to Millions of Music Fans' Phones Through All U.S. Carriers

DENVER, CO--(Marketwire - August 12, 2008) - Zed, the world's leading mobile entertainment company, today announced an exclusive wireless carrier distribution deal as part of their existing partnership with the nation's fastest-growing independent music company, KOCH Entertainment, to give mobile subscribers access to realtones from top artists like Ray J, DJ Khaled, UNK, Kottonmouth Kings, BeBe Winans and many more. KOCH content will be exclusively distributed by Zed through major U.S. mobile carrier storefronts and Zed's branded distribution services both on-deck and off-deck.

To date, the companies have worked together to increase ringback tone sales for dozens of KOCH distributed artists. For example, earlier this year more than 200,000 Ray J ringback tones were downloaded in just three months. By introducing the emerging R&B artist to music enthusiasts through the mobile phone, the artist grew his fan base and increased sales of the album "All I Feel."

"Our distribution and marketing partnership with Zed provides unmatched visibility to our artists' digital assets," said Michael Rosenberg, President of KOCH Entertainment Distribution. "Given our partnership's success to date, we're extending our relationship exclusively with Zed to open new revenue streams for monetizing digital content and using the mobile channel to reach music fans and generate interest in our artists."

The partnership with KOCH will utilize Zed's content production services, which involves cutting, formatting, encoding and delivery of KOCH Entertainment content to various ringback and realtone platform providers. Zed also markets KOCH content through its direct-to-consumer channels and allows carriers to bundle KOCH ringtones and ringbacks in promotional packages which increases sales.

"As a top digital vendor to the leading independent label, this exclusive deal speaks loudly of the quality of content and maximum exposure Zed and KOCH are providing to consumers on their handsets," said Ted Suh, chief marketing officer of Zed in the U.S. "We are proud to have been chosen as KOCH's exclusive vendor for mobile distribution for realtones, ringbacks and other innovative content."

Zed

Zed in the U.S., formerly 9 Squared, is a mobile entertainment company with solutions that span the entire mobile media value chain, including mobile applications, content distribution, technology licensing and direct-to-consumer services. Equipped with a deep catalog of premium mobile content and extensive wireless distribution partnerships, Zed is the #1 independent distributor of mobile content in the United States. Zed's U.S. operations are backed by the parent company Zed Worldwide, the leading mobile entertainment company in terms of revenue and geographical presence. Zed's U.S. headquarters are in Denver, Colorado. To learn more visit www.zedusa.biz.

About KOCH Entertainment

KOCH Entertainment, founded in 1987 and now in its twenty-second year, is the leading and fastest-growing independent music company in the U.S. KOCH's operations encompass record and video labels, music publishing as well as distribution companies in the U.S. and Canada. KOCH Entertainment is the market leader among independent labels and distributors in both the U.S. and Canada. Its record label KOCH Records is the # 1 independent label in the U.S. and had the largest number of Billboard charting albums among independents for seven years in a row (2001 - 2007). KOCH Entertainment is a subsidiary of Entertainment One Ltd. which is listed on the London Stock Exchange's AIM market (ticker symbol "ETO.L").

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