SOURCE: ZipRealty


February 11, 2010 08:31 ET Introduces Comprehensive Tools for Real Estate Investors

Leading Real Estate Brokerage Also Upgrades Mapping Features Across All Listings

EMERYVILLE, CA--(Marketwire - February 11, 2010) -  ZipRealty (NASDAQ: ZIPR) (, the nation's largest online-based real estate brokerage, has partnered with eRealInvestor, creator of a real-time, web-based analytics solution for real estate investors, to become the first national brokerage providing the industry's premier research tool aimed specifically at buyers searching for investment properties on its site.

The "Investors' Info" tab, powered by eRealAnalyzer and embedded within each listing on, provides investors and homebuyers with detailed information to help determine a property's short and long-term investment potential, in addition to the traditional insight previously provided on the site, such as a property's estimated value, comparable sales data and neighborhood details.

Details of the "Investors' Info" tab include the following:

  • The tab allows real estate buyers to compare homes and rental properties side-by-side and estimates monthly cash flow, as well as calculating the potential return on an investment.
  • Easy-to-use sliders allow site users to adjust variable inputs, including down payments and interest rates, to develop the most effective investment strategy for any individual property.
  • The tab enables investors to view and analyze potential "hidden costs," such as property management fees, and allows them to include monthly utility costs, vacancy rates, and other expenses in their analysis.

"The combination of low home prices nationally and historically low interest rates provides attractive investment opportunities for many of our clients," said ZipRealty President and CEO Patrick Lashinsky. "For the past decade, ZipRealty has been at the forefront of providing clients full, transparent information, and we are happy to partner with a similarly innovative company, eRealInvestor, to bring this level of information to our investor clients."

"A new breed of buyers has emerged over the past twenty-four months," said eRealInvestor Founder and CEO Mike Genstil. "Today's homebuyers and investors have unique cash situations, financing requirements, and short and long-term outlooks. In certain neighborhoods, the level of competition for homes is extremely high, as is the demand for real-time information. eRealInvestor is pleased to be able to serve today's buyers in partnership with ZipRealty, a clear industry leader."

About ZipRealty, Inc.

ZipRealty is a full-service residential real estate brokerage firm and operator of a leading residential real estate Web site. The Company utilizes its user-friendly Web site and employee real estate agents to provide home-buyers and sellers with high-quality service and value. ZipRealty's Web site provides users with access to comprehensive local Multiple Listing Services home listings data, as well as other relevant market and neighborhood information. The Company's proprietary business management system and technology platform help to improve productivity and reduce costs, allowing the Company to pass on significant savings to consumers as permitted by law. Founded in 1999, the Company operates in 36 major markets in 22 states and the District of Columbia. For more information on ZipRealty, visit or call 1-800-CALL-ZIP.

About eRealInvestor, Inc.

eRealInvestor, Inc., is a San Francisco-based firm that offers a leading Web-based suite of software solutions for investment-minded buyers and the professionals who serve them. Thousands of buyers daily access eRealInvestor solutions on real estate, media, and investor-focused Web sites. Led by executives with decades of real estate investment and software development expertise, the firm is partnering with leading real estate and financial organizations to deliver the most compelling online financially driven search and analysis experience in the real estate business. For more information, visit, or call (415) 992-3430.

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