SOURCE: Zippi Networks, Inc.

March 29, 2010 08:00 ET

Zippi Concludes Direct Channel Marketing Test and Updates Strategy for 2010

SAN JOSE, CA--(Marketwire - March 29, 2010) -  Zippi Networks, Inc. (PINKSHEETS: ZIPZ), a leading provider of mobile and web-based commerce applications enabling users to recycle their "Clutter into Cash," today announced new initiatives along with an updated strategy for 2010. The company will go direct to consumer with new product acquisition platforms and a new revenue model for product acquisition and growth.

This multi-faceted approach to acquiring products will be driven by an integrated strategy and powered by an Intelligent Commerce Engine or (ICE) platform. The company's new direct to consumer plan and expanded marketplace, along with new platforms will result in a new line of revenue streams.

Robert A. Rositano Jr., CEO of Zippi Networks, Inc., stated, "Zippi understands every American could use a few extra dollars and Zippi's new approach will help put that cash in the consumer's pockets by selling their unwanted goods. This strategy will be part of our new 'SNAP, CLICK, and ZIP' website tethered to our V.2 mobile platform that will simplify uploading products to the marketplace."

As part of the company's updated strategy, Zippi has slated a roll out of its new marketplace, Zippi Shopping Network (ZSN). "We are excited to roll out these new services integrated with our ICE platform, bringing the company premium listing fees as part of our new revenue model," said Dean Rositano, President of Zippi Networks, Inc.

Other facets of the plan include Zippi Live, a video streaming shopping channel for select products and user generated video. This approach establishes a new insertion based revenue model with access to a built in ad network for consumers who wish to shoot their own 30-second advertisement promoting their goods. The company's expanded marketplace will include additional partners like eBay, for cross platform exposure and shorter sales cycles that will help put products in front of a wider audience of web users.

Management has also concluded that our current Zipster model will be moved into a new Affiliate Network whereby the company can leverage larger organizations and affinity groups to bring on Zipsters rather than pursue them on an individual basis. Zippi is currently in the process of securing major organizations and affinity groups through partnerships, to be a part of this new Affiliate Network.

About Zippi Networks, Inc.:

Zippi ™ Networks, Inc. (PINKSHEETS: ZIPZ), founded in 2006 and headquartered in San Jose, Calif., is a leading provider of mobile and web-based commerce applications enabling users to recycle their "Clutter into Cash." Together with mobile tools, technology, social networking, and the ability to recycle, Zippi provides a hassle-free way for consumers to "Clutter Out. Cash In."

Zippi utilizes a direct to consumer approach to attract product that will be effective for resale across multiple liquidation sites on the web. In addition its mobile tools are making it easier to connect directly with others that may wish to buy, swap, or sell items of their own without the complexity and time required when targeting an outlet like eBay directly.

Safe Harbor Statement
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as results of various factors including the ability of the company to successfully commercialize its new technologies and service offerings. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Zippi is a trademark of Zippi Networks, Inc. All other trademarks or registered trademarks are the property of their respective owners.

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