June 23, 2010 08:00 ET

Zmags Expands Content Reach to Include 80% of Mobile Data Traffic Market

Digital Publications and Online Catalogs Created With Zmags Are Now Delivered to PC, iPad, the Majority of Mobile Devices Including the iPhone, and All Devices With the Google Android Operating System

BOSTON, MA--(Marketwire - June 23, 2010) -  Today, Zmags Corporation announced the release of the Zmags Mobile, Beta, which optimizes content when viewed on iPhone, iPad and mobile devices with the Google Android operating system (HTC, Motorola, Samsung, and Google smartphones and tablets), covering 80% of the mobile data traffic market.

Zmags' first mobile viewer reflects the company's commitment to providing the highest quality user experience to all readers on all devices and to maximizing the reach of content created with Zmags Publicator. The HTML5-based mobile viewer ensures that content creators deliver an optimized reading experience to their audience without having to design for multiple devices, operating systems or screen sizes. Now, they can optimize readability and increase the reach of their digital publications and online catalogs without having to incur the effort and cost of designing different publications for multiple devices. Since the mobile viewer is compatible with Flash-based digital publications and online catalogs optimized for content viewed on PCs and large screens, organizations can now design a publication once and deliver it to their target audience on multiple devices in the best viewing format. Also, because the mobile viewer is backward compatible with previously published content, organizations can immediately double the reach and effectiveness of their online content.

The Zmags mobile viewer supports high quality zooming, touch gestures, fast content loading, and automatic conversion from a single page to split pages (spreads) when the smart phone / tablet PC is rotated. Zmags has found a way to match the speed, look and feel, and touch capabilities of a native mobile application with a web application that will run in a standard browser on all Apple- and Android-based (HTC, Motorola, Samsung and Google) smartphones and tablets. Readers now have an easy way to access publications without the need to download, install, or learn special software.

"Zmags is committed to providing the highest quality user experience to all readers on all devices," said Jens Karstoft, CEO of Zmags. "The Zmags Mobile Beta enables our customers to immediately reach the majority for the mobile data consumers and gives us a solid base upon which to build in order to continue to serve our clients' needs."

About Zmags

Zmags provides an intelligent digital publishing software that enables marketers to effectively reach their target audience by converting existing offline content, such as catalogs, magazines, flyers, and brochures, into an interactive online experience. The Zmags rich media format increases the reach and resonance of online content and, when integrated with shopping carts or web stores, increases impulse purchases, up-sell, cross-sell and conversion rates. Zmags generates detailed analysis and statistics on viewer behavior and enables companies to provide a better customer experience, optimize their marketing ROI, and increase online sales. Zmags is used by more than 2,500 companies in 50 countries, including 10% of Fortune 500 companies. For more information on Zmags, please visit

Zmags, Read On and Zmags Publicator are trademarks of Zmags in the United States and other countries. All other trademarks contained herein are the property of their respective owners.

Contact Information

  • Contact:
    Peter Velikin
    Vice President of Marketing
    Email Contact
    +1 617-963 8017