SOURCE: MarketTools

November 05, 2007 08:30 ET

Zoomerang™ Named Official Measurement Tool for BizBash Media

Industry-Leading Online Survey Provider Delivering Fast and Easy Measurement of Attendee Feedback and Opinions

NEW YORK, NY--(Marketwire - November 5, 2007) - BizBash Event Style Show -- Zoomerang, part of MarketTools, Inc., today announced that it is the Official Measurement Tool of BizBash Media for 2007 and 2008. Recognizing Zoomerang as the leading online survey tool for event planners, BizBash chose Zoomerang to help it rapidly uncover and analyze the opinions and desires of the 18,000 attendees over six trade shows for the event, meeting and marketing industry in New York, Los Angeles, Washington, D.C., Florida and Toronto through pre- and post-show surveys.

"Zoomerang's online survey services deliver event planners a powerful quantitative tool to measure the effectiveness of events with minimum cost and effort," said Richard Aaron, president of BizBash Media. "By conducting Zoomerang surveys of our event's attendees, before and after the show, we better understand their needs, see how well we meet their expectations and better tailor our future shows to meet their preferences. BizBash is happy to use Zoomerang as a critical part of our event analysis."

BizBash Media is hosting its Seventh Annual BizBash M&C Meeting and Event Style Show on November 8 at New York City's Unconvention Center. The event, "Your Next Great Idea Starts Here," boasts an intensive, one-day format that is bringing together more than 3,000 attendees.

"We are pleased to be working with BizBash and demonstrating how our online survey services can deliver to event planning organizations a better way to understand the opinions of their participants," said Zoomerang General Manager Paula Rivers. "As a trusted online survey source, with more than 100 million surveys sent, Zoomerang offers not only a way for organizations to quickly and accurately measure the effectiveness of their events, but also provides actionable insight with reporting and analytics that are very easy to use."

About MarketTools and Zoomerang

MarketTools, Inc. is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of over 2.5 million individuals worldwide. Through Zoomerang, the pioneer in online surveys, MarketTools also provides the leading self-service platform and services for fast feedback. MarketTools' full-range of research applications and services provide organizations from Fortune 500 companies to small businesses and non-profits with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. Learn more at www.zoomerang.com and www.markettools.com.

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