SOURCE: Zoran Corporation

October 02, 2007 09:15 ET

Zoran Corporation Receives 2007 Frost & Sullivan "Best Bang for the Buck" Award in Multimedia Processors

APPROACH® Processors Enable Five Megapixel Digital Camera and Mobile TV Technologies for Mobile Phones

SUNNYVALE, CA--(Marketwire - October 2, 2007) - Zoran Corporation (NASDAQ: ZRAN) was honored at the Frost & Sullivan 2007 Growth Excellence Awards Banquet in Monterey, California on Sept 18 with the 2007 Global "Best Bang for the Buck" in Multimedia Processors Award for offering high quality multimedia features in a cost-effective multimedia processor package. This award is granted after interviewing all market participants and conducting intensive secondary research.

"As a leader in providing digital entertainment and digital imaging solutions, Zoran Corporation delivers products with high quality and high performance multimedia processors for the mobile phone market. The company is able to deliver products that provide the highest ratio of value to cost for a wide range of applications that meet consumer demand. Considering the parameters of excellent product quality, support, service, and price, Zoran Corporation is a worthy recipient of the 2007 Global Frost & Sullivan 'Best Bang for the Buck' award," said Natarajan Krishnamurthy, research analyst at Frost & Sullivan.

"Handset manufacturers want tightly integrated, low power, cost-effective solutions to address this growing, highly competitive market. Zoran Corporation's APPROACH® multimedia platform delivers 5 megapixel image signal processing and Mobile TV capabilities. Our APPROACH® processor is powering an exciting new mobile phone enabling great camera and video performance under a top-tier brand that is expected to hit retail stores later this month," said Rutie Adar, director marketing mobile phone products at Zoran Corporation.

The Frost & Sullivan Award for "Best Bang for the Buck" is given to the company that has provided customers with the solution and/or service that provides the highest ratio of value to cost. The recipient has offered customers a product that provides quality, while remaining extremely competitively priced.

To choose the recipient of this Award, the analysts track competitor features and prices within the industry. This is achieved through interviews with all market participants and extensive secondary research of proprietary data sources. Finally, the competitors are compared and ranked for relative positions. Frost & Sullivan then presents its "Best Bang for the Buck" Award to the company that received the number one industry rank.

Over the years, Zoran Corporation has won numerous accolades and awards for its products, including "Best Multimedia Digital Camera" by the European Technical Image Press Association (TIPA) in 2006, for its COACH processor used in Samsung's Digimax i6 PMP Digital Camera and on Time Magazine's "Best Inventions 2005" list. Zoran Corporation was also on Deloitte's 2005 FAST 50 Growth Companies in Silicon Valley and the FAST 500 companies in North America lists, among others.

In June, Zoran's COACH digital camera processor received the 2007 Frost & Sullivan Excellence in Technology of the Year Award for Digital Video and Image Processing.

For more information on Frost & Sullivan's Best Practices Awards, visit

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at or at 408-523-6500.

Zoran, the Zoran logo, and APPROACH are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States or other countries. All other names and brands may be claimed as property of others.

Contact Information

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    Betty Watkins
    Zoran Corporation
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