SOURCE: Zoran Corporation

January 03, 2008 09:15 ET

Zoran-Powered Apex Digital Converter Box Gains NTIA Approval

SupraHD® 741-Based Product Is Now Coupon-Eligible for U.S. Digital Broadcast Conversion Program

SUNNYVALE, CA--(Marketwire - January 3, 2008) - Zoran Corporation (NASDAQ: ZRAN) announced that its SupraHD® 741 processor-powered Apex Digital ATSC Converter Box was approved by the U.S. Government's National Telecommunications and Infrastructure Administration (NTIA) for use in the Coupon-Eligible Converter Box program supporting the U.S. digital broadcast conversion.

Apex Digital Inc., one of the country's leading marketers of consumer electronics, announces it has received certification by The National Telecommunications and Information Administration (NTIA) of its digital-to-analog converter box, model DT1001 to participate in the Coupon Program.

"We are excited in receiving the NTIA certification for our converter box; this continues our company's proud tradition of developing and marketing affordable electronic products with innovative technology for consumers. Apex is most pleased with the cutting edge technology and unparalleled support from Zoran. It enabled us to successfully bring this high quality product with advanced features such as a Smart Antenna interface with an attractive system cost to the public," said M. Jeannie Vogler, Sr. Vice President of Sales & Marketing, Apex Digital, Inc.

"Zoran is proud to have been selected to work with APEX Digital to power its DT1001 ATSC Converter Box product and to help them gain NTIA approval. APEX is now in a leadership position to begin shipping to its well-established retail channels and we look forward to their success with consumers in this product category," said Ram Ofir, senior vice president and general manager, Zoran's Home Entertainment division.

About Apex Digital Inc.

Founded in 1997 and headquartered in Walnut, California, Apex Digital Inc. is one of the most popular marketers of home entertainment players, analog and digital televisions, as well as portable entertainment devices. For more information about Apex Digital Inc. go to www.apexdigitalinc.com.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain™ technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

Zoran, the Zoran logo and SupraHD are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

Contact Information

  • Contact Information
    Betty Watkins
    Zoran Corporation
    408-523-4373
    Email Contact

    M. Jeannie Vogler
    Sr. Vice President Sales & Marketing, Apex Digital Inc.
    909-923-8686
    Email Contact