SOURCE: Zync Inc.

December 28, 2007 11:30 ET

Zync Makes First Night Planning in Boston Quick, Easy and Personal at

New Online Community Is the Answer to 'What Are You Doing for New Year's Eve?'

CAMBRIDGE, MA--(Marketwire - December 28, 2007) - For many, First Night Boston has become the perfect destination for young and old to ring in the New Year. The city is hopping with hundreds of exciting events. Yet, finding schedules of activities and choosing the right activities can be time consuming, tedious and frustrating even for the most web savvy.

Zync, a new online community combining a deep city-wide event database with a powerful recommendation engine, today announced their First Night Boston launch. Equipped with a dedicated First Night "home page" and powerful search and navigation features, Zync helps people quickly discover the best events going on around Boston, alleviating the stress of planning the perfect New Year's Eve.

Aiming to become your "personal concierge," Zync employs patent pending predictive algorithms that find like-minded people and cull out "perfect-fit" activities for each user. The Zync system also includes social networking functionality that enables users to receive opinions from their trusted friend network. For more information, visit

"There are tons of things to do around Boston on any given night. Add 80+ First Night events to the mix and planning your New Year's Eve becomes a daunting task," said Brad Rosen, Founder and CEO, Zync Inc. "We came up with the concept of Zync after realizing that finding relevant, local information on the web takes too much time and really requires that you know what you're looking for. People today reference many websites and scour the Net for reviews to generate ideas and make decisions around fit and quality. But how do you know if you can believe a review or reviewer? How do you ask a search engine 'what's happening New Year's Eve between 6pm and midnight?' You can't, so we created Zync."

"With Zync's social discovery system, users can not only plan outings much more quickly, but they can feel confident that they are getting the inside scoop from others in the community whose opinions they can trust," added Rosen.

About Zync

Zync is a leading online community for personalized recommendations on local events, attractions, restaurants and more. Zync's personalization engine constructs user profiles and taste maps based on psychographics, ratings, and People Like You™ and makes sure each user knows what's going on around town. Zync makes it easy, fun and fast to find stuff to do, organize an outing and go out. For more information please visit

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