Benjamin Moore & Co.

April 08, 2009 16:47 ET

A Beauty Pageant of a Different Colour

Benjamin Moore Searching for Canada's Best Room Makeover

Attention: Assignment Editor, Home/Garden Editor, Lifestyle Editor MISSISSAUGA, ON--(Marketwire - April 8, 2009) - "Mirror, mirror on the wall, who's decorating savvy is the fairest of all?" With apologies to Snow White and The Brothers Grimm, Benjamin Moore is looking to the Canadian public to help decide who has performed the best decorating transformation as it launches Share Your Style, a nationwide room makeover competition that could have a fairytale prize ending for the winner-including the chance for the room to be featured on television's popular daytime show, CityLine.
"We're searching for homeowners whose unsung decorating achievements are inspiration for others and worthy of recognition," said Helen Mullet, Benjamin Moore Brand Marketing Manager. "The Share Your Style competition is a decorating beauty pageant of a different colour. It's being conducted online where contestants will post their before and after room photos and voters can cast their ballots for their favorites, deciding the top 10 finalists. Then, a distinguished panel of designers will determine the nation's best and top winner from among those 10 contenders. Their judging criteria will include colour choices, materials and textures, scale, composition and the overall drab-to-fab impact."

The Share Your Style competition begins April 8 and continues until the end of July. In addition to a show-and-tell tour of the winning room on CityLine with Benjamin Moore colour expert Sharon Grech, the top honoree will receive a $5,000 gift certificate for Benjamin Moore Painting and Decorating Services, plus an LG TrueSteam steam washer and dryer. What's more, all who vote automatically will be registered in a sweepstakes drawing, and one lucky entry will be randomly drawn to win a $2,500 Benjamin Moore makeover prize.
With a four-month window of opportunity to enter Share Your Style, and no contest fees, Benjamin Moore also is offering further incentive to help jumpstart a homeowner's decorating project. Traveling to major mall locations throughout Canada will be a Benjamin Moore Share Your Style kiosk. This interactive space will be a learning center about colour and design, where each Thursday, at 1 p.m. and 7 p.m., visitors also can meet a Benjamin Moore colour expert who will be available for advice on colour and decorating choices. Mall locations and dates are:

April 14-19 West Edmonton Mall Edmonton
April 21- 26 Chinook Centre Calgary
April 28-May 3 Metro Town Mall Vancouver
May 5-10 Halifax Shopping Centre Halifax
May 12-17 TBA Quebec
May 18-24 Bayshore Centre Ottawa
May 25-31 Upper Canada Mall Newmarket
June 1-7 Sherway Gardens Mississauga
May 8-15 Masonville Mall London
June16-22 Fairview Mall Toronto

Visit www.shareyourstylecontest.com or www.benjaminmoore.ca for further details on Share Your Style.

About Benjamin Moore…
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883 and established its Canadian operations in 1906. One of North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed through a network of independent paint and decorating retailers. Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise? products continues to grow and includes Aura, über-performance low-VOC paint; EcoSpec Zero-VOC Paint for commercial interiors; and, coming in 2009, Natura Zero-VOC Interior Paint.

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