SOURCE: Listener Driven Radio

Listener Driven Radio

February 07, 2012 17:22 ET

A Cincinnati First: New Radio Show Puts Listeners in Control of Rewind 94.9's Playlist

CINCINNATI, OH--(Marketwire - Feb 7, 2012) - Rewind 94.9 (WREW-FM) is using Listener Driven Radio's LDR.Takeover platform to give control of the radio station to Tri-State listeners every weeknight!

Beginning tonight, You Play It! presented by Skyline Chili on Rewind 94.9 lets listeners pick every single song played every Monday through Friday from 7 p.m. to 11 p.m. You Play It! combines Facebook, Twitter, the web, and live radio for a totally listener-driven experience.

The process is simple. Listeners go to the station's website at and pick the songs they want to hear. All listeners then vote on the list of songs selected... the one that gets the most positive votes plays next!

You Play It! is hosted by ten-year Cincinnati radio veteran Karen Van Zant and delivers real-time, live, night-time radio to Cincinnati. You Play It! features an absurdly wide variety of music from the 1960s to today.

"There are literally no rules on this show. Rewind listeners may play Van Morrison, then Maroon 5, followed by Michael Jackson," said Van Zant. "It's whatever our listeners demand! We could, in fact, have listeners pick four Bon Jovi songs back-to-back! Is that a Bon Jovi Four Way?"

Listener Driven Radio ( is the driving force behind the software that makes all of this possible. LDR is the industry leader in digital innovation for radio -- now with affiliates in nine of the top ten US markets using its LDR.1 and/or LDR.Takeover interactive platforms.

Listener Driven Radio is a global leader in interactive audio software. Its LDR.1 and LDR.Takeover platforms are on the air at nearly 100 radio stations, networks, and broadcast groups in the USA, Canada, and Europe, reaching over 30 million listeners monthly. LDR software empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. The LDR platforms offer ratings and revenue growth opportunities, turning broadcasts into crowdcasts and offering valuable digital marketing opportunities. More information is available on LDR at

Contact Information

  • Contact:
    Chrissy Sutphin
    LUCK Media & Marketing, Inc.
    (818) 232-4175