Cookin' Greens

Cookin' Greens

March 15, 2011 14:08 ET

A Double Win is Twice as Nice-Cookin' Greens Sweep LIVERight Awards™

TORONTO, ONTARIO--(Marketwire - March 15, 2011) -

Attention health/lifestyle/food editors:

Cookin' Greens Designer's Mix, a high-quality blend of frozen collards, rapini, spinach, yellow beans and onion, is the gracious winner of two LIVERight™ awards. The prestigious prizes, which are awarded by the Canadian Liver Foundation based on both nutritional and taste properties of selected products, marks the end of a successful second year for Cookin' Greens.

Designer's Mix was voted as the best vegetarian item AND best side dish for good reason. Versatile, nutritious and delicious, Designer's Mix has set a new standard for quality frozen vegetables and allows consumers a choice beyond peas and corn. Along with Cookin' Greens other varieties, which include frozen chopped kale; chopped rapini; chopped spinach; and coming soon, the Athlete's Mix; chopped Designer's Mix takes the fuss out of big bunches of leafy greens and makes is easy to have a healthy and tasty side dish in minutes.

From a launch in just 14 stores in early 2009, to current market presence in over 600 stores, Cookin' Greens are in vogue and the popularity continues to rise at the end of year two. Once people try these versatile greens, they are hooked. No longer just a garnish, greens now appear in everything from stir-fries to smoothies to muffins, thanks to the convenience of Cookin' Greens. And the health benefits keep leafy greens in the spotlight.

It used to be rare to have a packaged, convenience food that was also nutritious. With no added salt or fat, Cookin' Greens get the seal of approval from dietitians across Canada. "I love what's NOT in there – like salt and saturated fat" says Cara Rosenbloom, a Toronto-based dietitian. "But even more, I love what IS in there – nutritious greens that offer fibre, vitamins A, C and K, folate, calcium, iron and antioxidants like beta-carotene."

This combination of powerful nutrients is linked to a lower risk of heart disease, type 2 diabetes and certain cancers. Since vitamin deficiencies may be prominent in people with liver disease, these nutrient-rich greens are a good fit for this population too.

Along the exciting two-year journey, Cookin' Greens also became a participant in the Heart and Stroke Foundation's Health Check program. As a nutrient-rich vegetable, Cookin' Greens meet the Health Check nutrition criteria, which are based on Canada's Food Guide. Cookin' Greens proudly bear the Health Check logo.

You can find Cookin' Greens at Metro, Sobeys, Longo's, Loblaws, Highland Farms and all major independent health and wellness stores. For inventive cooking ideas, visit www.cookingreens.com.

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