SOURCE: Nature Stone

Nature Stone

June 15, 2009 10:42 ET

A Father's Day Tribute: How the Legend of YaYa Lives on in Stone -- Nature Stone

BEDFORD, OH--(Marketwire - June 15, 2009) - The legend of All-World softball shortstop Andrew "YaYa" Masetta lives on in stone -- Nature Stone that is. It's a company that YaYa helped his son Russ found and then nurture into a success that parallels YaYa's stellar slow-pitch softball career.

Nature Stone is a permanent floor covering for concrete surfaces, and its logo includes a swath of its colorful, epoxy-based flooring of natural stones. Shortly after YaYa Masetta's death in 2004, Russ stealthily added four small letters to the Nature Stone logo, under the "e" in "Stone." The letters? "YaYa," of course.

But YaYa wasn't only an athlete -- he was an inspiration to Russ, and got him started in the flooring business. YaYa was a successful cement finishing contractor who taught Russ to face and overcome adversity and encouraged the founding of Nature Stone. In a moving Father's Day tribute, Russ cites his father's generosity and high standards, as well as his athletic successes.

"A business logo is the symbol that acts as the identification of the company it represents," Russ writes. "That is why, shortly after his passing, I incorporated his name into the Nature Stone logo as a symbol of how I will always strive to be like him."

YaYa played through numerous knee, arm and ankle injuries -- which he overcame by his knowledge and instincts about batters and where they would hit. "He could field, throw, run, hit, hit for power -- everything," says Buddy Langdon, director of the Greater Cleveland Slo-Pitch Softball Museum and Hall of Fame. YaYa was inducted into the Hall of Fame in 1985, the inaugural class, and Langdon, a star himself, three years later. YaYa is also a member of the Greater Cleveland Sports Hall of Fame.

Cleveland Sports reporter Dan Coughlin, also in the Hall of Fame for coverage of slow-pitch softball, says YaYa played in the challenging "dead ball era" of infield hits. Shortstops were important because it was before the high-scoring games where aluminum bats regularly send improved balls out of the park.

"They say YaYa was the greatest softball shortstop who ever played," says Coughlin, who pointed out that in the major leagues, the Baseball Hall of Fame's inaugural class included Babe Ruth, Ty Cobb and Cy Young. YaYa was voted All-World five times.

But being memorialized through Nature Stone might be the greater honor for a dedicated father who taught his son so much. "I will always strive to be like him, and he will always be an integral part of my life and Nature Stone," says son Russ.

About the Greater Cleveland Slo-Pitch Softball Museum and Hall of Fame

Founded in 1984, the Greater Cleveland Slo-Pitch Softball Museum and Hall of Fame is housed at the Old Euclid City Hall, 605 E. 222d St., Euclid, Ohio and is open 11 a.m. to 3 p.m. Tuesdays, Thursdays and Saturdays. To be inducted into the Hall of Fame, players must have dominated the game at more than one skill and must have played a minimum of 10 years.

About Nature Stone®

Nature Stone, founded in 1989, has set the standard for stone/epoxy flooring and is the industry leader, with over 10 million square feet of flooring installed for more than 30,000 customers. Nature Stone's environmentally friendly floors have become the choice for basements, recreation rooms, garages, sunrooms, patios, pool decks and commercial applications, such as office building lobbies and retail establishments. Nature Stone floors are decorative, durable and long-lasting, as well as resistant to stains, salt and hydrostatic pressure. With headquarters in Bedford, Ohio, Nature Stone has company-owned operations as well as franchise dealers across Ohio and in western Pennsylvania. For more information, visit www.getnaturestone.com or call 1-800-358-0583.

Contact Information

  • CONTACT:
    Tom Andrzejewski
    The Oppidan Group Inc.
    (216) 771-9988

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