March 13, 2011 20:01 ET

A Future Without Car Crashes? We Hope So, Says Swinton

MANCHESTER, UNITED KINGDOM--(Marketwire - March 13, 2011) - With over a million deaths caused by car accidents around the world each year, Swinton Insurance is in full support of industry experts developing new technology that could see fatal car crashes eliminated.

Swinton, the UK's leading high street retailer of car insurance surveyed 1,200 online customers and found that 68% would like to see investment in new technologies that could potentially save more lives in serious car crashes, while 71% would feel more confident driving a safer car.

However, 31% of customers felt that there could be potential problems with technology, even though current research and tests are producing positive results.

Scientists and engineers are developing technology and enhancements to cars that would aid drivers to the extent that crashes would become rarer events. Bad weather conditions and poor judgement would be mitigated by the car itself with the intent of removing human error from the equation. Sophisticated technology is also being mapped out to ensure drivers and passengers can survive even catastrophic accidents.

Steve Chelton, Insurance Development Manager at Swinton says, "The technological developments to make safer cars would be warmly welcomed by Swinton, whose priority is driver safety, and of course less car crashes would mean lower car insurance quotes for everyone."

Some of the new technologies in development includes:
  • Auto Braking technology - This would ensure cars come to a stop when they sense another car coming close to them at both the front and the side of the car- even when the driver's foot is on the accelerator.
  • Intelligent Windscreen- Scientists are developing a prototype windscreen with an advanced vision system. Infrared cameras and other technology could assist driver awareness in difficult driving conditions, such as highlighting the edge of the road in fog
  • Robot Doctor- This development allows surgeons to control a robot bearing their image from a remote control. This will permit a surgeon to communicate directly with a team at work at the scene of an accident by controlling cameras and talking to the resuscitation team. Providing fast, expert treatment at the scene of a critical car crash could save lives.
  • Car that predicts injuries- Trials are being carried out which takes current technology further where cars can not only send messages to exact a location, but details information about the crashes forces experienced by the passenger. The car could potentially take all the details that the car can provide and determine the severity of the crash and whether injury could occur.

About Swinton

  • With 603 branches nationwide Swinton is the UK's largest high street insurance retailer

  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community

  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance

  • With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates.

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