SOURCE: BCI Burke

BCI Burke

December 13, 2010 10:10 ET

A Hands-On Approach to Selling Playgrounds: BCI Burke Teams Up With Summit Recreation

LAKEWOOD, CO--(Marketwire - December 13, 2010) - When Kim and Scott Carlson launched Summit Recreation eight years ago, they meant business -- and play.

"When we say we test our equipment, we mean that in the absolute most literal sense," Scott Carlson said. "We literally get out on these playgrounds and get dirty, get sweaty, go down slides, test gliders -- and we do this for our competition as well as for our own products."

And that, in fact, is how Summit Recreation discovered BCI Burke Playgrounds. Now, their playground and recreational equipment company has partnered with BCI Burke to distribute Burke products in Montana, Wyoming, and Colorado.

"We've been testing Burke's equipment for years from a competitor's standpoint, which means that we know firsthand that their gliders and slides are the smoothest in the business, and that they carry a complete line of equipment, ranging from fitness to traditional and everything in between," Carlson said.

And aside from his firsthand experiences on BCI Burke's playgrounds, Carlson was also impressed with the company's approach to marketing and sales.

"I'm really overwhelmed at how much Burke brings to the table with regard to marketing," Scott said. "I honestly expect a great 2011 with BCI Burke behind us. I can't say enough how excited we are to be on board with them."

But the bottom line for the Carlsons and for Summit Recreation, Scott says, is people.

"What it all comes down to is taking care of people. It's about passion, energy, and commitment from the smallest to the largest job, and the willingness to go the extra mile -- we saw all of those qualities in Burke, along with the finest equipment in the business, and we jumped," Carlson said.

BCI Burke, with headquarters in Fond du Lac, Wisc., is a premier manufacturer of commercial playground, park, and recreation equipment. Individuals can reach their local Burke rep by calling 800-266-1250 or visiting www.bciburke.com.

Contact Information

  • For more information:
    Carl Carter
    (205) 378-9290
    Lindsay Fernandes
    (205) 909-3705