Xbox Canada

Xbox Canada

September 24, 2007 09:00 ET

A Hero Must Rise-Midnight Madness Launch Event for Halo 3

Join Xbox Canada To Celebrate The Entertainment Event Of The Year

TORONTO, ONTARIO--(Marketwire - Sept. 24, 2007) - On September 25th people around the world will be able to participate in the conclusion of an epic trilogy that has enthralled gamers since 2001 - "Halo® 3" will launch at 12:01 AM. But the fun starts before the game is available for sale!

Xbox Canada, a division of Microsoft Canada Co., invites you to join us for a celebration of all things Halo at the Midnight Madness Launch Event for Halo 3. Featuring exciting activities, the launch event will be an opportunity for fans of the Halo franchise to get together in a party atmosphere before the launch of the game.

For media, the event offers fantastic visuals to herald the entertainment launch of the year - massive line ups outside a retailer and enthusiastic gamers getting hands-on with Halo 3 before the game is available at 12:01 AM.

WHAT: Midnight Madness Launch Event for Halo 3

WHEN: Monday, September 24, 2007, 7:00PM - 12:00AM

WHERE: Best Buy, Toronto Eaton Centre, 65 Dundas Street West, Toronto,
ON (between Yonge & Bay)


- Excited fans lining up around the block to be one of the first to get
their copy of the highly anticipated game for Xbox 360®
- Enthusiastic gamers participating in massive, 16 player tournaments
before the game is available for sale at 12:01AM
- Microsoft & Best Buy spokespeople will be available at the event for
- The iconic hero of Halo, Master Chief, will be coming to the event to
meet with fans


Created by legendary developer Bungie Studios and exclusive to the Xbox 360 video game and entertainment system, "Halo 3" will set a new standard for interactive storytelling and social gaming by engaging consumers worldwide in Master Chief's epic battle to save humankind. In November 2004, the world's view of video games changed forever with the release of "Halo 2," which generated a record-setting $125 million (U.S.) in sales within the first 24 hours and changed the way people think about interactive entertainment. Three years later, it remains the most-played game on Microsoft Xbox LIVE® online game service, with nearly one billion hours of online gaming logged to date. For more information visit:

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