Environics Communications Inc.

Environics Communications Inc.

October 16, 2006 08:30 ET

A is for Absent

Taking measures into own hands can significantly lower the number of sick days from school and work

Attention: Assignment Editor, City Editor, Health/Medical Editor, Lifestyle Editor TORONTO, ONTARIO, MEDIA ADVISORY--(CCNMatthews - Oct. 16, 2006) - The lazy days of summer have quickly come to a close. The full swing of back to school and the regular work grind also means returning back to the cycle of sickness. Stress, close quarters and the trend of "presenteeism" - going to school or work sick - provide the perfect recipe for catching a virus.

According to Statistics Canada, the average full-time employed Canadian missed 7.8 days of work in 2005 due to illness (or disability) - up from 7.0 days in 2000. Not to mention nearly 22 million school days are lost annually due to the common cold alone according to the Centers for Disease Control and Prevention. The largest contributor to absenteeism? Illness caused by germ-spread. As cold and flu season is about to rear its ugly head - are Canadians ready to take action?

On October 18, Dr. Iris Greenwald, Toronto-based family physician, shares her professional insight on the impact of not staying home when we are truly sick, upcoming cold and flu season trends as well as tips to help you stay healthy and not infect those around you.

Find out:

* Presenteeism trend: Why is there a rising trend of going to work and school sick, who are the biggest culprits and what are the repercussions?

* Germ Learn: Which germs make you sick? How long can they survive - minutes or days? How are they most often spread?

* Guilty as Charged: Public washrooms or office key boards - what are the BIGGEST germ offenders?

* Workplace Warrior or Infector: Break the cycle and follow the sickness code of conduct. Best practices for what to do and what not to do when we are hit by a cold or flu.

WHO: Dr. Iris Greenwald, Toronto-based family physician

WHAT: Talk to an expert who faces cold and flu germs every day at the office. Discuss the results of a national survey and find out how best to protect ourselves and reduce the number of sick days as cold and flu season quickly approaches.

WHEN: October 18, 2006
/For further information: Jennifer Duggan / Nicole Paara
Environics Communications
416-969-2846 / 416-969-2831
jduggan@environicspr.com / npaara@environicspr.com

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