SOURCE: Endorse for a Cause

Endorse for a Cause

August 31, 2010 09:00 ET

A New and Easy Way to Make a Difference: Introducing Endorse for a Cause

Share Retail Recommendations, Earn Money for Your Favorite Causes

ATLANTA, GA--(Marketwire - August 31, 2010) -  In these tough economic times, it's tricky to free up extra cash to support your favorite causes. Starting today, caring is only a click away with Endorse for a Cause (EFAC), a new and easy way to make a difference. Here's how it works once you've set up your account and chosen your charity of interest (check out this video for more details):

  • Shop online either through the EFAC site or look for EFAC widgets on leading retail sites (like Target, Old Navy and Starbucks);
  • Share your favorite brands and products through Facebook and Twitter;
  • Score big for charities. As you and your friends click through and shop and endorse certain brands and products, EFAC will collect money from the retailers and give to your favorite cause.

"We all have causes that we care about -- curing disease, feeding the hungry, saving abandoned animals, preserving the environment -- but we can only give so much time and money. Endorse for a Cause serves as a simple and fun way for you and your friends to make a difference, creating a network of goodwill," said Ed Trimble, President and Founder of Endorse for a Cause. "Our roster of top-notch charities will allow consumers to direct money to causes that have a direct impact on their lives."

Kiva.org, a global community of people connected through lending to help alleviate poverty, is one of the first charity partners to work with EFAC. "Endorse for a Cause uses social media for social good, providing a new way for us to engage with lenders on a deeper level," said Buckley White, Product Marketer at Kiva.org. "Endorse for a Cause promises to make quite an impact."

The Humane Society of the United States, the nation's largest and most effective animal protection organization, is another EFAC charity partner. "Working with Endorse for a Cause further expands our online and social media presence and connects us with a new group of influential supporters," said Carie Lewis, Director of Emerging Media at The Humane Society of the United States. "They have embraced the power of positive change and how every one of us can make a big difference."

Other charity partners that are part of EFAC include American Cancer Society, American Red Cross, CARE, Children's Healthcare of Atlanta, Feeding America, HandsOn Network, The Nature Conservancy and Prevent Child Abuse America. EFAC will continue to expand their list of participating influential charities and nonprofit groups over the coming months. If you can't find the charity that matters most to you on the site, have no fear -- you can also campaign to have your cause added.

Have some fun while helping out! By tracking your impact on the EFAC website you can earn points for your activity, win badges, become a top supporter and even win great trips and cool prizes from participating charities.

So what are you waiting for? Shop, share, and make a difference in the world. Your cause will thank you.

Follow EFAC on Twitter @endorse4acause and Facebook at facebook.com/endorseforacause.

About Endorse for a Cause
Endorse for a Cause (EFAC) is a social media service that lets you earn money for your favorite causes. Shop online at EFAC or leading retail sites, share your favorite brands and products through Facebook and Twitter, and score big for the charities that mean the most to you. As you and your friends click through and shop and endorse certain brands and products, EFAC will collect money from the retailers and give to your favorite cause. Shop, share, and make a difference in the world. Visit www.endorseforacause.com to learn more.

Contact Information

  • Media Contacts:
    LaunchSquad for Endorse for a Cause
    Katie Cinnamond
    Endorse [at] launchsquad [dot] com
    Boston office: 914-646-2097