SOURCE: NeuLion, Inc.

NeuLion, Inc.

August 17, 2009 10:01 ET

A New Face of TV-Desi Gives South Asians an Improved Backdrop for Entertainment

Latest Features and Premium Design Offer More to Viewers

PLAINVIEW, NY--(Marketwire - August 17, 2009) - TV-Desi, a subsidiary of NeuLion, Inc. (TSX: NLN), unveils a brand new worldwide gateway to the best Bollywood entertainment and premium South Asian live television channels. TV-Desi's new website is now available at www.tv-desi.com.

The newly designed website gives viewers access to over 25 channels on the PC and 45 on the TV through a set-top-box. It showcases entirely new branding and easy navigation for a seamless viewing experience. Viewers can enjoy simplified packaging, channel availability by country and an optimized pay flow.

The launch of TV-Desi's new website further evolves the company's goal of delivering the best and most complete South Asian entertainment and live television channels in North America.

This subscription-based service gives viewers access to top dramas, comedies, movies, talk shows, news, religious programming, music and more.

"We're excited about this enhanced viewing experience that offers the South Asian community premium access to the television content they want most. Our channel line-up is strong and the value pricing is unmatched. This is one of many enhancements we plan to roll out for our customers in the course of the next few months," said Sandeep Divekar, CEO of TV-Desi.

Visit www.tv-desi.com to experience the new website today.

About NeuLion

Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX: NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports and international television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and faith-based partner Sky Angel (Christian). Customer/partner content can be viewed by way of Internet on PCs and on the television through the Company's IPTV set-top-box.

Forward-Looking Statement

Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: the integration of the businesses of NeuLion and NeuLion USA, our continued relationships with our channel partners, general economic and market segment conditions, competitor activity, product capability and acceptance, rates, technology changes and international risk and currency exchange. More specific risks include that the merged entity will not be able to realize some or all of the expected synergies due to incompatibilities in the merging businesses, the inability of management to bring about such synergies or a changing business environment rendering such synergies inadvisable or uneconomical. After integrating the businesses the suite of service offerings may not perform as expected if shifting demand moves in a direction away from the expected business model of the merged entity, if competitors are able to take market share away from the merged entity or if changing technology adversely impacts the merged businesses. In addition, while the Company expects its content partners and those of NeuLion USA to continue and expand their relationship with the merged entity, there can be no assurance that such relationships will continue as expected, or at all. More detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of the Company's 2008 annual MD&A and AIF filed on www.sedar.com and Registration Statement on Form 10, as amended, available on www.sec.gov.

Contact Information

  • TV-Desi Contact:
    Sandeep Divekar
    CEO
    +1-516-622-8355
    Email Contact

    Press Contact:
    Jennifer Powalski
    Corporate Communications
    +1-516-622-8334
    Email Contact

    Investor Relations Contact:
    G. Scott Paterson
    Vice Chairman
    +1-416-368-6464
    Email Contact

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