Farha Foundation - AU COEUR DE LA MODE

Farha Foundation - AU COEUR DE LA MODE

December 02, 2011 08:10 ET

A New Look for AU COEUR DE LA MODE!

A renewed concept, still as fashionable

MONTREAL, QUEBEC--(Marketwire - Dec. 2, 2011) - The Farha Fondation, Quebec's leading HIV/AIDS fundraising organization, is pleased to announce something new that will surely interest all fashion followers. For the past 17 years, thousands of Quebecers have flocked to the Palais des congrès of Montreal to stock up on the biggest brand names at more than 50% off and in keeping with the times, the Farha Foundation plans a fresh new approach that is expected to launch in the Spring of 2012.

AU CŒUR DE LA MODE will be transformed into several smaller events, under a new format, but still as fashionable and more accessible. The Palais des congrès will be replaced by warehouse sales from distributors who will open their doors to offer discounts that will benefit the Farha Foundation. Full details of this transformation will follow.

To know more about this season's current and future sales, please visit our Facebook page or website at www.farha.qc.ca.

About the FARHA FOUNDATION

The Farha Foundation is Quebec's leading fundraising organization committed to helping men, women and children living with HIV/AIDS. The events organized by the Farha Foundation also serve to raise public awareness of the AIDS pandemic.

Since 1992, the Farha Foundation has distributed over $8.3 million to 76 organizations throughout Quebec that provide care and services (housing, medication, food, palliative care, homecare, etc.), as well as HIV/AIDS prevention and education programs. An advisory committee determines which organizations the Foundation supports and ensures that the funds are put to the best possible use. To learn more about the Farha Foundation, please visit www.farha.qc.ca.

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