SOURCE: Sugarbash


August 02, 2016 12:00 ET

A New, "Smart" Box That Takes the Mismatch and Boredom out of Subscriptions

TV Powerhouse Steve Harvey Signs on as Advisor to Sugarbash, a Box Subscription Service Letting the Customer Become a Product Advisor

CHICAGO, IL--(Marketwired - August 02, 2016) - Sugarbash (, a new subscription box service that customizes products based on member profiles, is changing the way women discover new products. The box arrives every other month and features an assortment of luxury, hand picked products chosen by a designated guest celebrity curator. By capturing member preferences and feedback, Sugarbash, has empowered women to ask for what they want in the marketplace and essentially become product advisors.

Unlike some of its competitors, whose biggest customer complaints are profile mismatch and repeat items, Sugarbash is growing steadily but intelligently so the customer and her needs remain number one.

Just ask its key advisor, Mr. Steve Harvey, whose passion for empowering and advising women made him a natural choice to join Sugarbash's advisory team!

Steve has long been a champion for women and he is tackling one of the biggest complaints, finding the right product.

Together with a top Silicon Valley-schooled entrepreneur, Samantha Kandah, founder of Sugarbash, Steve Harvey supports this new era in product discovery designed especially for women.

"What we are missing in today's modern living is the delight and warmth that product discovery use to have through word of mouth or social gatherings," says Kandah, whose decade-long experience as a tech entrepreneur led her to create Sugarbash.

"I found it hard to find the right products that suited me without trial and error. Sugarbash is bridging that gap by enabling our members to share their struggles and make suggestions just like a good friend would," says Kandah.

Among the products included in the current edition of the Sugarbash Faves and Rave Box are Catherine Cole sandals, Elizabeth Mott eye shadow, Freaker bottle insulators, Royal Comfort South Beach towels, annmarie natural skin care samples, The Body Shop coconut oil moisturizer, Govino wine glass and decanter, and Vita Coco Coconut water.

With CEO Kandah's Internet savvy and Steve Harvey's substantial female audience, numbering in the millions, via his multiple TV and radio outlets, Sugarbash expects to pioneer a new online meeting place for women. Sugarbash serves the interests and tastes of a new generation of adults, both single and married, whose mothers and grandmothers, perhaps, had their own less techy version, popularly known as social Sunday.

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