SOURCE: Convince & Convert

July 08, 2008 10:09 ET

A New Weapon for Agencies in the Fight Against Digital Marketing Specialists

Convince & Convert Launches Consultancy to Help Agencies Figure Out a Digital Marketing Game Plan

FLAGSTAFF, AZ--(Marketwire - July 8, 2008) - Thousands of advertising and public relations firms find themselves under siege as new tactics and digital specialty agencies chip away at their client base.

What's an agency to do? Outsource digital marketing? Hire an in-house expert? Merge with a digital marketing agency? Ignore the Web and hope it goes away?

Convince & Convert, a new digital marketing consultancy, has launched to answer those questions. The firm is believed to be America's first devoted solely to helping agencies get better (and more profitable) at digital marketing. Convince & Convert improves agencies' in-house expertise in email marketing, search marketing, Web strategy, Internet advertising, social media, and mobile marketing.

Extensive Expertise

The firm is led by Jason Baer, a 15-year Internet veteran who has worked with dozens of agencies and hundreds of major companies including: Nike, Fujitsu, Pulte Homes, Cold Stone Creamery, and RJ Reynolds. He founded the award-winning digital marketing firm Mighty Interactive, which he sold to integrated Tempe, AZ, agency Off Madison Ave in 2005. He remains a senior consultant to Off Madison Ave.

"Advertising and PR firms have been having their lunch eaten for years by digital-only shops, and I've done some of that eating. Now we'll be helping agencies dramatically improve their digital capabilities so their core business doesn't erode," said Baer.

Can Ad Agencies Survive?

Digital marketing is expected to double in the next 4 years, according to eMarketer, yet many advertising and PR agencies continue to struggle with integrating digital marketing tactics.

Forrester Research released an analysis of the "traditional agency" digital marketing crisis in April 2008 titled "Agencies Must Build Digital Skills to Survive."

"Clients are shifting business to digital shops, and consumers have turned away from media channels that built the agency industry and toward emerging Internet media. Ad agencies must build new interactive competencies quickly in order to succeed," reads the publication summary.

A Competitive Advantage

To provide a true competitive advantage to its clients, Convince & Convert will work with only one agency in each U.S. market.

Convince & Convert maintains an active blog on digital marketing issues for agencies.

Convince & Convert provides digital marketing consulting to advertising and PR firms. The company was founded in 2008 and works with just one agency per market, to provide a true competitive advantage. The company Web site and comprehensive digital marketing blog is located at www.convinceandconvert.com

Contact Information

  • Contact:
    Jason Baer
    Convince & Convert
    Email Contact
    (602) 616.1895