May 14, 2008 11:29 ET

A Snapshot of Wedding Trends in Canada

Weddingbells' Reader Survey Reveals Facts and Figures Behind "The Big Day."

TORONTO, ONTARIO--(Marketwire - May 14, 2008) -

Attention: Lifestyle and Fashion Editors

The Canadian wedding season kicks off in June, and as thousands of couples across the country prepare to walk up the aisle, Weddingbells magazine reveals the facts: the who, what, when and how much, surrounding the big day.

Over 2,000 brides-to-be were polled in Weddingbells' online survey that was conducted from March 25 to April 15, 2008. The result is a comprehensive snapshot of wedding trends in Canada.

Who is She?
- Average age is 29 among engaged women in Canada
- 77% already live with their fiance/significant other
- Average household income after marriage is $83,811

The Proposal
- 47% of grooms asked for permission from the bride's father before
- 62% of grooms got down on one knee to propose
- 88% of brides received an engagement ring at the time of engagement;
30% of the time the ring was picked out together

The Big Day
- Average expected cost is $19,038
- Average wedding size is 145 guests; 22% have 200+ guests
- 56% of weddings occur between June and August: June (15%), July (15%),
August (26%)
- 40% of engagements occur between December and February: December (22%),
January (7%), February (11%)
- Average length of engagement is 18 months

Show Me the Money
- Funding for wedding: bride/groom savings (47%), bride/groom loans (14%),
family (35%)
- Budget breakdown based on anticipated costs:
- Reception venue - $7,063
- Bridal gown - $1,028
- Wedding bands - $1,489
- Photographer - $1,619
- Wedding cake - $327
- Florist/Decor - $865
- Transportation/Limo - $563
- DJ/Musicians - $808
- Honeymoon - $4,126

Traditional vs. Modern
- 69% of brides plan to take their fiance's last name
- 87% of grooms will not see the wedding dress until the wedding day
- 21% agree that sex before marriage is not a good idea
- 76% agree their future spouse does his fair share of domestic duties
- 68% of brides will try and use eco-friendly products and services on their
wedding day
- 41% think it's acceptable to return a wedding gift for cash

Things That Make You Go Hmmmm...
- 34% find wedding planning to be more stressful than enjoyable
- 23% agree a prenuptial agreement is a good idea
- 39% anticipate having disagreements with their in-laws
- 21% are having more disagreements with their fiance since becoming engaged
- 31% say their sex life has improved since getting engaged
- 24% claim not to be completely over past relationships

The Weddingbells' Reader Survey was conducted online from March 25 to April 15, 2008 by Nooro Online Inc. A national sample of 2,198 engaged readers participated in the survey. Confidence interval: +/- 2.1%, 19 times out of 20. A complete summary of the results is featured on

About Weddingbells

Weddingbells is the modern, savvy, style-conscious Canadian bride-to-be's authority on all aspects of wedding planning including: fashion, beauty, reception details, registry and honeymoon travel. Weddingbells publishes six different editions twice annually, targeting 11 different regional areas across the country.

About St. Joseph Media

St. Joseph Media publishes Toronto Life, FASHION, Wish, Gardening Life, Weddingbells, Mariage Quebec, WHERE Canada magazines, Canadian Family, Quill & Quire and Ottawa. St. Joseph Media is a division of St. Joseph Communications, Canada's largest privately owned communications company, with four distinct business platforms: content, print, documents and media. St. Joseph Communications has been recognized as one of Canada's 50 Best Managed Companies for the past five consecutive years.

NOTE: Alison McGill, Editor-in-Chief, Weddingbells is available for media interviews. To set up an interview or for more information, please contact: Veronica O'Brien

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