SOURCE: MillerCoors

September 09, 2008 15:32 ET

A Third Party Gains Momentum in 2008 Campaign

High Life Common Sense Party Stands for Honest, Authentic, Unpretentious American Values

MILWAUKEE, WI--(Marketwire - September 9, 2008) - Voters from all parties, backgrounds and beliefs looking for a third option in the 2008 campaign are finding a happy home with the High Life Common Sense Party. Led by the no-nonsense deliveryman from the Miller High Life advertising campaign, the Common Sense Party is taking a bold stance against pretention, and calling out those who overcharge for goods and services.

"I'm tired of paying too much for too little, and I know there are a lot of people in this country who feel the same way," said the High Life deliveryman, as he dropped off beer at an area bar. "There's a movement growing, y'all. People who believe in a good value and know that more expensive doesn't always mean better are coming together as the Common Sense Party. I vow to deliver common sense from coast to coast, because hard-working men and women deserve the right to live the High Life."

Although the High Life Common Sense Party has vowed to not participate in so-called dirty politics or negative campaigning, the party has released a tough-talking ad, viewable here: CommonSense

In addition, the High Life Common Sense Party is building a groundswell of grassroots support online, with a Facebook page, inviting legal-drinking-age voters to pledge their support to the party:

"I stand for no-baloney, common sensical values, and I assure y'all that I'll be campaigning for common sense well beyond the election," said the deliveryman, as he straightened 24-packs of Miller High Life on a liquor store shelf. "Americans work too hard to spend money on overpriced things, when there are good honest products at tasty prices out there, like Miller High Life."

Editor Note: For campaign photos or the Common Sense Party logo, call Tom Ryan at 414-931-3377.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews full-calorie beers Coors Original Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors' vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Contact Information

  • For more information, contact:
    Tom Ryan
    Email Contact