July 13, 2012 03:00 ET

A Touch of Klass for Littlewoods

Myleene Klass Signs to Littlewoods and Launches Her Own Clothing Range

LONDON, UNITED KINGDOM--(Marketwire - July 13, 2012) - Myleene Klass has been announced as a new brand ambassador for Littlewoods, the UK's leading online department store.

The TV & radio presenter and classical musician has launched her first women's fashion collection for the family brand, designed to reflect and complement the many different roles of a busy working mum. Pieces include dressed down jackets and jumpers alongside glamorous occasion dresses, with prices ranging from £30 to £150.

Myleene is now working with the Littlewoods team to design her first lingerie collection for the brand, with swimwear likely to be added to the range for Spring Summer 2013.

Gareth Jones, Group Retail Director at Shop Direct Group, which owns Littlewoods, said: "We couldn't be happier to be working with Myleene, who is the epitome of a hardworking mum and admired by our customers for her style, confidence and down to earth approach.

"Myleene understands the challenges faced by Littlewoods shoppers every day in terms of balancing work, children, social life and the home. We look forward to working with her to provide simple and practical advice and to design collections that enable our customers to dress and feel confident whatever the occasion."

Myleene said: "I am delighted to be working as a brand ambassador for Littlewoods. As a busy working mum, I know the importance of being able to shop how I want, no matter where I am and Littlewoods lets me do just that. This collaboration allows me to work with a brand which I have known and loved since childhood and it also lets me share my design ideas and bring them to life. I'm looking forward to inspiring others through my latest fashion collection."

Myleene's Autumn Winter 2012 collection is available to shop now at



About Shop Direct Group:

Shop Direct Group is one of the UK's leading online and home shopping retailers, operating across 49 countries, including the US and Canada.

Our brands include,, isme and and receive a total of more than 600,000 website visits every day.

We sell more than 800 brands, including leading fashion labels and our own brands, and deliver more than 25 million parcels each year to more than five million active customers.

For more information on Shop Direct Group, visit or follow us on Twitter at @ShopDirectGroup.

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