Procter & Gamble Canada

Procter & Gamble Canada
Wal-Mart Canada Corp.

Wal-Mart Canada Corp.

May 07, 2008 08:00 ET

A "Victory Lap" That Brings Sick Kids Into the Winner's Circle

TORONTO, ONTARIO--(Marketwire - May 7, 2008) - The Victory Lap Charity Program, which raises funds for sick kids in 14 Canadian hospitals affiliated with Children's Miracle Network, is on track for another terrific year with stops at 96 Wal-Mart stores in Ontario, Quebec and Alberta.

Since its inception in 2003, the program has raised more than $700,000 through donations from partners, Wal-Mart customers and various other fundraisers. This year, the Victory Lap Charity Program hopes to hit the one million mark. Now in its sixth edition, the tour begins in Richmond Hill, ON on May 7 and will make its way through three provinces before crossing the finish line in Peterborough, Ontario, on September 27.

The Tour is supported by Procter & Gamble and Wal-Mart Canada, in coordination with new and existing partners. Alex Tagliani, the newest face on the NASCAR Canada circuit, has once again joined fellow Canadian racer, and 2007 NASCAR Canada Champion, Andrew Ranger, as a co-ambassador for the 2008 program.

There will be something for everyone when the Victory Lap Tour sets up on the premises of Wal-Mart stores. The event features exclusive displays, product samples and giveaways, an opportunity to view a full-size replica of Andrew's winning Wal-Mart/Tide Ford No. 27 car and a chance to actually feel what it's like to be a part of the winner's circle.

"I have been involved with Victory Lap from the very beginning and it has been such a pleasure to actually meet some of the children and their families that the program is helping," said Ranger. "As a race-car driver I have my share of challenges on the track. These kids face much bigger challenges every day but they never lose their positive attitude."

Sylvain Prud'homme, senior vice president of Wal-Mart Canada, said the growing popularity of the Victory Lap national tour is a source of pride for everyone that is involved in the fund-raising effort.

"When we initiated the Victory Lap Charity Program six years ago, we believed it was a unique and entertaining way to raise money for kids in need," remarked Prud'homme. "The public's support of the project has truly been outstanding, and that is important because our combined support is needed more than ever to help enhance the lives of these courageous youngsters."

John Hartman, chief international officer for Children's Miracle Network, lauded Wal-Mart Canada and the communities at large for their participation in the Victory Lap Charity Program.

"This innovative fund-raising program is a testament to the generosity and goodwill of people across the country, and Children's Miracle Network is most appreciative of and grateful for their contribution," he stated. "Their support plays an instrumental role in helping to provide care and foster hope for children faced with adversity."

About Children's Miracle Network

Children's Miracle Network - the alliance of premier hospitals for children - is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals across North America. Each year the 170 Children's Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. To learn more go to

About Wal-Mart Canada

Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates one of the strongest community involvement programs in Canada under the Wal-Mart "Good Works" banner. Every week Wal-Mart Canada raises and donates more than $365,000 to Canadian charities and last year alone contributed more than $19 million to causes across Canada. Over the past 14 years the company has contributed close to $70 million to Canadian charities and organizations in need.

About P&G

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Always®, Pantene®, Mach3®, Bounty®, Pringles®, Swiffer®, Folgers®, Charmin®, Downy®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Clairol Nice 'n Easy®, Herbal Essences®, Head & Shoulders®, Gillette® and Braun®. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. P&G is the leading consumer products companies in Canada with over $2.7 billion in annual sales. Please visit for the latest news and in-depth information about P&G Canada and its brands.

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