VANCOUVER, BC--(Marketwired - October 05, 2016) - MediaValet Inc. (TSX VENTURE: MVP), a leading provider of cloud-based digital asset management (DAM) software, is happy to announce that A&W Food Services of Canada Inc. (A&W), home of Canada's "best-tasting burger", has chosen MediaValet to manage their extensive library of marketing assets, to maintain brand consistency across all marketing and sales channels, and to make their assets easily accessible by their 863 franchisees.
A&W has been serving customers quality hamburgers since their first drive-in-style restaurant opened in Winnipeg, Manitoba in 1956. Today, with 863 franchise locations across Canada, ensuring all franchisees consistently use the latest approved versions of marketing collateral and brand assets has become a significant challenge. With the help of their advertising agency of record, Rethink Communications, A&W started a comprehensive search earlier this year for a solution that would address their immediate and long-term digital asset management needs.
"Over the years we have created so much great content with A&W. Our archive is extensive and daunting," commented Chelsea Stoelting, Group Account Director at Rethink Canada. "We looked at a variety of different systems to address A&W's DAM challenges and selected MediaValet because of their cutting edge technology platform and security, their glowing customer references, and the MediaValet team itself. In all aspects, we feel MediaValet will be the best DAM partner for both A&W and Rethink."
A&W will use MediaValet as a central media library for its marketing collateral and brand assets, over time, the company intends to centralize corporate media assets from all departments into MediaValet. This industry leading approach will create a single source of truth for A&W's media assets, ensuring all systems and stakeholders have quick and easy access to the latest approved assets at all times.
"Thanks to MediaValet, in a single step we're now able to effectively manage and protect our high value media assets across our entire organization and franchise ecosystem," commented Tom Newitt, Senior Director of Marketing, A&W Food Services of Canada Inc. "MediaValet delivers an unprecedented service at every level: security, scalability, ease of use, customer support -- and overall user experience. We're incredibly excited to work with the team at MediaValet."
Earlier this year, Microsoft announced two new Canadian data centers as part of Microsoft's recent $15 billion (USD) investment in global data center infrastructure. Microsoft's continual investments in the latest cloud infrastructure and technologies has made it a leader in cloud security, scalability, redundancy and performance. Built exclusively on Microsoft Azure, all of MediaValet's clients, from fast food chains to highly-secure governmental agencies, benefit from Microsoft's commitment to driving all aspects of cloud innovation. Today, thanks to Microsoft, MediaValet works with organizations all over the world, including those in countries where data residency is critical, such as Canada, Germany and China.
"We're incredibly excited to be working with a brand that's such a memorable part of our childhoods," commented David MacLaren, founder and CEO of MediaValet. "We look forward to helping A&W improve operational efficiencies and leverage the Cloud and new Microsoft technologies across their entire organization."
About A&W Food Services of Canada Inc.
A&W Food Services, home of Canada's best-tasting burger, is 100 per cent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W is the nation's second largest hamburger restaurant company with 861 locations across the country. A&W Restaurants feature famous trade-marked menu items such as The Burger Family®, Chubby Chicken® and A&W Root Beer®.
For more information, please visit aw.ca.
About MediaValet Inc.
MediaValet stands at the forefront of the cloud-based digital asset management industry. Built exclusively on Microsoft Azure and available on 26 highly secure and hyper-scalable data centers around the world, MediaValet is uniquely equipped to meet the digital asset management needs of any organization, no matter its size, its industry or its location. Cutting-edge technology, exceptional product design, and unlimited friendly customer service are at the core of MediaValet's DNA -- ensuring exceptional customer and user experiences are delivered at all times.
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