SOURCE: Applied DNA Sciences

Applied DNA Sciences

March 22, 2016 05:30 ET

AAA's Discounts & Rewards Program Makes DNAnet® Discount Available to 2.7 Million AAA Members

STONY BROOK, NY--(Marketwired - March 22, 2016) -  Applied DNA Sciences, Inc. (NASDAQ: APDN) (Twitter: @APDN), a provider of DNA-based supply chain, anti-counterfeiting and anti-theft technology, product genotyping and product authentication solutions, announced the official launch of a AAA East Central region membership discount for its DNAnet® Asset Marking Kits. AAA East Central region serves members in parts of Kentucky, New York, Ohio, Pennsylvania and West Virginia. 

The promotional discounts make DNAnet available to over 2.7 million AAA East Central members for $59.95, including free shipping, which equates to a 20% savings through the AAA organization. The promotion offers promise of exposure to millions of new asset marking customers who will benefit from protecting their personal assets such as jewelry, electronic devices, family heirlooms and bicycles, etcetera. Communities have adopted DNAnet-based programs with consequent crime reductions of as much as 80%. Insurance companies in Scandinavia support these initiatives for cost reduction and enhanced services to their insured base.

"Our technology solutions cut across many industries, touching many lives directly and indirectly. Every day we strive to deliver on our brand promise: 'to keep life real and safe'. The special offering to AAA East Central will present millions of consumers with the opportunity to protect their valuable assets. With support from over 100+ law enforcement and community agencies in five states, DNAnet increases the likelihood of getting their items returned if ever lost or stolen," stated Dr. James Hayward, CEO and President of Applied DNA Sciences.

Dr. Hayward concluded, stating that: "AAA East Central's Discount & Rewards program will increase awareness of DNAnet to a broad customer base. This, together with other initiatives underway, should extend our penetration of the home asset marking market in 2016."

About Applied DNA Sciences

We make life real and safe by providing botanical-DNA based security and authentication solutions and services that can help protect products, brands, entire supply chains, and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. Our patented DNA-based solutions can be used to identify, tag, track, and trace products, to help assure authenticity, traceability and quality of products. SigNature® DNA describes the platform ingredient that is at the heart of a family of uncopyable, security and authentication solutions such as SigNature® T and fiberTyping®, targeted toward textiles and apparel, DNAnet®, for anti-theft and loss prevention, and digitalDNA®, providing powerful track and trace. All provide a forensic chain of evidence, and can be used to prosecute perpetrators. We are also engaged in the large-scale production of specific DNA sequences using the polymerase chain reaction.

Go to for more information, events and to learn more about how Applied DNA Sciences makes life real and safe. Common stock listed on NASDAQ under the symbol APDN, and warrants are listed under the symbol APDNW. 

Forward-Looking Statements

The statements made by APDN in this press release may be "forward-looking" in nature within the meaning of the Private Securities Litigation Act of 1995. Forward-looking statements describe APDN's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN's SEC reports and filings, including our Annual Report on Form 10-K filed on December 14, 2015, and our subsequent quarterly report on Form 10-Q filed on February 10, 2016 which are available at APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events, unless otherwise required by law.


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