Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

May 04, 2007 17:36 ET

AAFC: Christian Paradis Announces $544,000 for the Maple Products Industry

PLESSISVILLE, QUEBEC--(CCNMatthews - May 4, 2007) - The Honourable Christian Paradis, Secretary of State for Agriculture and Member of Parliament for Megantic-L'Erable, today announced $544,663 towards the second year of a two-year international strategy implemented by the Federation des producteurs acericoles du Quebec on behalf of the Canadian maple industry. This funding, under the Canadian Agriculture and Food International (CAFI) program, is part of a total investment of $1,084,326 to support the promotion of Canadian maple products abroad.

"Maple products have important economic and cultural significance for Canadians and Quebecers," said Secretary of State Paradis. "Canada's New Government congratulates maple producers in Quebec and throughout Canada, as well as processors and exporters, for their efforts in developing new markets and sharing our excellent products with the rest of the world."

In implementing the Canadian maple international strategy, the Federation des producteurs acericoles du Quebec aims to create new opportunities in key markets by raising consumer awareness of the benefits of this natural, safe and innovative product. Education and awareness initiatives will promote the use of maple products in everyday cooking and elite cuisine, as well as development activities for importers and distributors.

"The CAFI program has really helped us enhance the visibility of Canadian maple products with consumers in our target markets," said Pierre Lemieux, President of the Federation des producteurs acericoles du Quebec. "This has raised interest in our products, and the industry is eager to take advantage of these new opportunities."

The mission of the Federation des producteurs acericoles du Quebec is to promote the sharing of resources and to develop tools that will foster the growth and development of the maple syrup industry.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    Office of the Secretary of State
    Mark Quinlan
    Director of Communications