Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

July 19, 2005 11:24 ET

AAFC: New Brunswick Potato Sector Gets Funding for Market Development

FREDERICTON, NEW BRUNSWICK--(CCNMatthews - July 19, 2005) - Potatoes New Brunswick has received $236,000 in funding to assist the potato industry in the development of new markets for New Brunswick potato products.

The funding is provided by Agriculture and Agri-Food Canada through its Advancing Canadian Agriculture and Agri-Food (ACAAF) Program.

Potatoes New Brunswick in providing $121,000 making the overall value of the market development project $357,000.

"The potato business in North America has become very competitive in recent years and this funding will allow the industry to undertake marketing activities, both domestically and abroad to capture a greater share of the available market," said Agriculture and Agri-Food Minister Andy Mitchell.

"Expanding markets for potato products helps strengthen not only our industry, but communities across the province where potatoes are a big part of the local economy," said Jean-Marie Pelletier, Chairman of Potatoes New Brunswick.

Potatoes New Brunswick plans to use the funding to collect marketing information that will help identify strengths, weaknesses, barriers, risks and opportunities in the potato market. The funding will allow Potatoes New Brunswick to take part in trade shows and trade missions in Canada, the U.S. and other foreign markets like China and Cuba and to develop new promotional materials.

Funding for the New Brunswick Potato Market Development project comes from the ACAAF program, a five-year funding package worth $4.1 million, to help implement new projects that will benefit New Brunswick's production and processing sector and bolster its capacity to address current and emerging issues. The ACAAF Program is aimed at positioning Canada's agriculture and agri-food industry to seize new market opportunities.

The New Brunswick Agricultural Council is responsible for the regional delivery of ACAAF in the province and, over the next four years, will manage an annual ACAAF budget of $813,307.

The New Brunswick Agricultural Council is a non-profit organization made up of members of the Agricultural Producers Association of New Brunswick and the Federation des agriculteurs et agricultrices francophones du Nouveau-Brunswick.

The council provides funding for innovative projects designed to foster increased long term growth, self-reliance, employment and competitiveness for New Brunswick's agri-food sector and rural communities, while strengthening the leadership and management of sustainable agricultural production.

Contact Information

  • Agriculture and Agri-Food Canada
    Media Relations
    (613) 759-7972/1(866)-345-7972
    Minister Mitchell's office
    Elizabeth Whiting
    (613) 759-1059