Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

June 09, 2007 12:39 ET

AAFC: Spurring Opportunities for Canada's World Class Equine Industry

CALGARY, ALBERTA--(Marketwire - June 9, 2007) - Lee Richardson, Member of Parliament for Calgary Centre, on behalf of the Honourable Chuck Strahl, Minister of Agriculture and Agri-Food and Minister for the Canadian Wheat Board, today announced $409,050 for Equine Canada in support of its development work of reaching international markets.

"Canadian-bred horses are 'hardy stock' - they are bred and raised in an agricultural environment, under Canada's stringent animal health regulations," said Mr. Richardson. "Canada's experienced horsemen, as well as our skills and knowledge in herd and health management speaks to the high standards of our industry. We produce some of the finest horses in the world, and Canada's New Government is proud to help Equine Canada develop the brand and get the word out there."

Equine Canada's long-term international strategy aims to assist its members to brand Canada as a producer of quality horses suitable for sport disciplines, the racing sector and breeding. The organization seeks to increase the percentage of annual Canadian production exported, raise unit prices and to provide breeders with the resources needed to develop or access new markets.

Canadian breeders will also benefit from Equine Canada's market research and training for export success, as well as the tools to develop dynamic strategies and promotional opportunities that benefit the entire industry.

"Canada has a history of exporting quality equine livestock for sport, racing, breeding and leisure," said Equine Canada President Al Patterson. "Through the support of the Canadian Agriculture and Food International program, a national, collective strategy has been launched for the benefit of our producers to increase visibility, capture new opportunities and build strong relationships in the international marketplace."

Equine Canada represents, promotes and advances equine and equestrian interests in partnership with provincial equestrian federations and breed associations across Canada.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    Minister Strahl's Office
    Ted Yeomans
    Press Secretary
    Equine Canada
    Susan Stewart