June 11, 2009 09:37 ET
AAMCO Launches Largest Advertising Campaign in Company History
As Car Dealerships Close and New Car Purchases Are Delayed, Consumers Seek Local, Trusted Specialists for Total Car Care
HORSHAM, PA--(Marketwire - June 11, 2009) - During tough times and economic uncertainty, an
old friend is reminding drivers around the country that they are there to
meet all their vehicle's needs. National car care leader AAMCO today
unveiled a $30 million advertising campaign, its largest in the company's
The Romance of the Road campaign launched in the Baltimore and Washington,
D.C. markets and will begin to air in AAMCO's key markets across the U.S.,
Puerto Rico and Canada during the next three months. The campaign, which
embraces car owners' love of the road and their relationship with their
cars and trucks, illustrates AAMCO's evolution from transmission
specialists to full-service auto shops specializing in everything from
transmissions to tune-ups.
The Philadelphia-based auto care franchise has been known for decades for
their iconic TV advertisements and well-known slogan, "Double A - Beep Beep
- M-C-O." The Romance of the Road campaign, created by Washington,
D.C.-based Qorvis Communications, includes television, radio, online and
print advertisements and imagery for marketing and in-store executions. The
three core TV spots can be seen at http://www.youtube.com/AAMCOCarCare.
"Car owners have long recognized AAMCO as the leader in transmissions, and
now our deep, unmatched auto expertise extends to total car care services,"
stated Mike Ganjei, president, National AAMCO Dealers Association. "AAMCO's
advertising campaign reassures consumers in an uncertain time, given recent
dealership closings and other economic news, that AAMCO is that trusted
neighborhood technician drivers can depend on."
This advertising campaign also unveils AAMCO's new logo that highlights
both its transmissions expertise and its total car care services. A new
website and mobile application will follow later this summer as part of a
social media campaign to engage drivers on and off the road.
AAMCO's advertising campaign is especially timely given that a recent
national survey conducted on behalf of AAMCO by Clarus Research Group
showed that 63 percent of car owners are putting off not only purchasing a
new car but also repairs and maintenance to save money. The advertising
campaign recognizes that consumers will be driving their vehicles longer
than ever and reiterates that AAMCO is locally owned and operated,
reliable, affordable and can handle all car care and maintenance needs.
"Consumers have a long and storied history with the automobile and AAMCO
has been there, every mile, for nearly five decades," said Qorvis Managing
Partner Michael Petruzzello. "Qorvis is proud to partner with AAMCO and
continue the company's great advertising tradition, illustrating that when
car owners need a technician they can trust, AAMCO is there."
AAMCO is the world's largest chain of transmission specialists and one of
the leaders in complete car care services. AAMCO has nearly 900 automotive
centers throughout the United States, Canada and Puerto Rico. Established
in 1962, AAMCO is proud to have served more than 45 million drivers. For
more information, visit www.aamco.com.