SOURCE: Qorvis

February 17, 2009 10:41 ET

AAMCO Selects Qorvis as Agency of Record

WASHINGTON, DC--(Marketwire - February 17, 2009) - Qorvis Communications, one of the largest independent integrated communications firms in the U.S., today announced that it has been selected by AAMCO, the iconic complete car care experts known to millions of Americans, as its new agency of record. Qorvis will lead all creative development for AAMCO's television and radio advertising, interactive marketing and public relations.

"As only AAMCO's fifth agency in almost 45 years, it is an honor to be leading the creative for such a renowned American brand," said Qorvis Managing Partner Michael Petruzzello. "We look forward to getting to work using our integrated approach to communications to build what I'm sure will be a long-term relationship with AAMCO."

The more then $20 million national advertising and creative campaign, which is slated to launch in April 2009, will aim to raise awareness, enhance trust with car care customers and build market share for AAMCO. The contract was signed following a rigorous review process by AAMCO.

"Qorvis clearly demonstrated why it is an emerging leader in its region for advertising," stated Mike Ganjei, Chairman of National Creative Committee for AAMCO. "Qorvis' integrated approach to communications -- with in-house research, advertising, public relations and interactive -- suits AAMCO's needs perfectly. This looks to be a strong partnership," added Jack Bachinsky, Vice President of Marketing for AAMCO.

About Qorvis

Qorvis Communications is one of the nation's largest independent communications firms. Formed in August 2000, Qorvis provides its clients with expertise in the areas of advertising, public and media relations, public affairs, marketing communications, Internet campaigns, investor and financial relations, grassroots, and research and opinion surveys. For more information, visit www.qorvis.com.

About AAMCO

AAMCO Transmissions is the world's largest chain of transmission specialists and one of the leaders in complete car-care services. AAMCO has more than 900 automotive centers throughout the United States, Canada and Puerto Rico. Established in 1962, AAMCO's more than 6,000 team members are proud to have served over 40 million drivers. For more information, visit http://www.aamco.com.

Contact Information