SOURCE: Sentient Decision Science

November 12, 2010 11:04 ET

Aaron Reid, Ph.D. and Stacy Graiko of Sentient Decision Science Speak About Consumer Subconscious Research at ESOMAR Conference November 17

Behavioral Scientist and Market Researcher Offer Insights to Help Businesses Uncover the True Drivers of Behavior

PORTSMOUTH, NH--(Marketwire - November 12, 2010) - Sentient Decision Science, a leading provider of behavioral insight and advanced market research methods, announced that Aaron Reid, Ph.D., Founder and Chief Behavioral Scientist, and Stacy Graiko, Vice President of Research and Brand Strategy, will speak at the ESOMAR Qualitative 2010 Foresight on Moods and Thoughts Conference in Barcelona, Spain. Their talk, "Shape the Future with 'Future Shapers' and Cutting-Edge Hybrid Research Techniques," will occur on November 17.

Reid and Graiko will discuss the inner workings of the consumer mind and cover a wide scope, from the latest neuromarketing methods to the steps to integrate early-stage qualitative discovery in research and follow-up research.

According to Reid, "How we measure consumer reactions to products at the subconscious level is highly predictive of in-market sales. Our presentation will include cutting-edge research methods for predicting consumer behavior and measuring subconscious response. We have raised the bar in market research, and we'll share an in-depth case study that illustrates how the integration of behavioral science and market research can bring unrivaled insights and performance to the business world."

ESOMAR (www.esomar.org) is the world organization for enabling better research into markets, consumers and societies, and has more than 4,600 individual members in over 100 countries.

About Sentient Decision Science
Sentient Decision Science LLC is a leading provider of behavioral insight and advanced market research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient research approach works at the intersection of behavioral science, market research and its clients' key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and non-conscious drivers of consumer behavior. Sentient's Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer non-conscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit www.sentientdecisionscience.com. Follow Sentient Decision Science on Twitter: http://twitter.com/SentientInsight or visit its blog: http://blog.sentientinsight.com/.

Contact Information

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    Margaret Bonilla
    Bonilla Communications
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