SOURCE: Abacast Inc.

Abacast Inc.

January 20, 2011 06:30 ET

Abacast and Mel Taylor Partner for Webinar on Winning Against New Threats to Radio

Attendees Will Receive Detailed Information on New Competitors Targeting Local Ad Dollars as Well as Specific Instructions for Competing and Winning Against Them

CAMAS, WA--(Marketwire - January 20, 2011) - Abacast, a provider of online radio streaming solutions, is partnering with Mel Taylor Media on a Radio-Info.com sponsored webinar titled "Competing and Winning Against the New Threats to Radio." 

Radio has survived a variety of digital threats over the years. Can they keep their winning streak alive?

In this webinar, Mel Taylor and Abacast's Michael Dalfonzo highlight a group of new competitors to Radio that are making their move on Radio's traditional local advertising turf. These competitors have their sights set on small and mid-size business ad dollars, the same ad dollars that have been Radio's bread and butter for decades. 

Webinar attendees will get a comprehensive look at these competitors including Patch, Reach Local, Groupon, and various other hyperlocal publishers -- who they are, what they're up to, and a look at their plans to take local ad share from Radio. Attendees will receive specific instructions and best practices on how to effectively compete and win against them. 

Abacast's most recent webinar "Profitable Online Radio Streaming -- Debunking the Myths" received rave reviews from attendees, and this webinar will use the same format of delivering concrete suggestions and direct calls to action without a heavy sales pitch.

The webinar will be on January 26, 2011 at 1pm ET/10am PT. Click here to register for the event.

About Abacast: 
Abacast is an online radio service provider offering one of the most complete, integrated suites of streaming, advertising, and analytics services available from a single vendor. Abacast services drive digital advertising revenue, grow audiences, and deliver top-quality user experiences for the online radio markets. Abacast was founded in 2000 and has successfully served hundreds of customers and tens of millions of consumers.

About Mel Taylor Media:
Mel Taylor is the founder of Mel Taylor Media, a consultancy specializing in Online Revenue Strategy for Local Media. Mel is a 14 year veteran of Philadelphia Radio, who has spent a lot of time behind the microphone before moving into sales and Internet training. His background includes on-air work in Philadelphia at stations like WYSP, WDRE and WPST. Mel Taylor's background also includes Internet sales & training work with FOX-Television, Philly.com, Times-Shamrock, Tribune Newspapers and the NAB. You can find his articles at his website at: www.meltaylormedia.com

Contact Information

  • Contact:
    Abacast
    Jason Vosburgh
    360-834-5229, ext. 106