SOURCE: Abacast Inc.

Abacast ClarityTM Digital Radio System

April 07, 2011 03:02 ET

Abacast Announces Clarity™ Digital Radio System With Breakthrough Ad Insertion and Management Capabilities

Abacast to Demo New Clarity™ Ad Insertion System With Enterprise Workflow and Device-Targeting at NAB 2011

CAMAS, WA--(Marketwire - April 7, 2011) -  Abacast, a provider of streaming and monetization software and services to the radio industry, today unveiled its suite of online radio solutions: the Clarity™ Digital Radio System. Capitalizing on more than 10 years of developing solutions for digital radio, Clarity™ Digital Radio System clearly positions the Abacast solution as an integrated suite of software and services that will help move the radio industry forward in the world of Internet-connected devices.

A key component of Abacast Clarity™ is the flagship Ad Insertion System (AIS), which is updated with new efficiency features such as enterprise workflow and auditing for large station groups, including revenue generation features such as geo and device targeting of live audio ads.

"We're excited about the geo and device-targeting capabilities of Clarity™. Advertisers understand the value of reaching specific locations and even specific devices like smart-phone users," said Gary Schonfeld, CEO of AdLarge Media. "The capabilities enable Advertisers to generate higher returns on their advertising investment."

The Abacast Clarity™ Digital Radio System, built for both radio station groups and Internet webcasters, consists of the key set of products and services needed for profitable digital radio and includes the following:

  • Ad Insertion System (AIS) - a complete scheduling, targeting, reporting, and insertion system for in-stream audio ads, pre-roll video ads, and rotating banner ads 
  • Premier Player - an Adobe® Flash®-based player that engages and grows audiences via song ratings, station communications, and Facebook and Twitter integration
  • Mobile Apps - Apps for iPhone and Android devices, with the ability to run and manage ads internally and enabling the broadest reach for this rapidly expanding audience 
  • Abacast Ad Sales Network - a premier group of national ad sales partners that includes AdLarge, Citadel, and TargetSpot which helps ensure maximum revenue for each broadcaster
  • Analytics - industry-standard analytics for audience measurement based on Arbitron measurement criteria
  • Royalty Reporting - SoundExchange™ compliant royalty reports
  • Streaming/Hosting Network - highly reliable streaming and on-demand delivery from our fast, geographically distributed streaming network 

"Clarity™ is the only group of products and services in the market that has been designed and built as an integrated, holistic solution. This approach simplifies its operation and lowers operating expenses," said Rob Green CEO of Abacast. "Clarity™ Ad Insertion, with its advanced listener targeting, provides broadcasters multiple revenue channels and maximum CPM."

About Abacast (
Abacast is a digital radio service provider offering one of the most complete platforms of streaming, advertising, and analytics services available from a single vendor. Abacast Clarity™ Digital Radio System drives advertising revenue, builds listener loyalty, grows audiences, and delivers top-quality user experiences. Abacast was founded in 2000 and has successfully served hundreds of customers and hundreds of millions of consumers.

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    Jason Vosburgh
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