SOURCE: Abacast Inc.

Abacast Inc.

April 04, 2013 05:00 ET

Abacast Announces Integration With DoubleClick and Atex

New Vendor Integration API Enables Integration With Third-Party Digital Advertising Systems for Real-Time Updates of Campaigns, Inventory, and Delivery Statistics

VANCOUVER, WA--(Marketwired - Apr 4, 2013) - Abacast, a leading provider of digital radio streaming and monetization software and services, announces the integration of the Clarity® Digital Radio System with Google's DoubleClick digital advertising system and the Atex Advertising Platform.

Customers who use DoubleClick or Atex for digital advertising order entry and campaign management can now use these systems to drive audio campaign delivery via Clarity®. Impression delivery statistics can be transmitted back to these systems in real-time, to help automate client billing. As orders are transmitted to Clarity®, available inventory is updated, reducing the chance of overselling or having unsold inventory.

The integration of these systems, which is accomplished via the Clarity® Vendor Integration API, eliminates the re-keying of data, increases the accuracy of order entry and billing, and reduces workloads.

"We're excited to have the first two Clarity® integrations completed," said Rob Green, Abacast CEO. "With the Clarity® Vendor Integration API now in production, we anticipate Clarity® continuing to be integrated with additional radio-industry campaign management, ad sales, and billing systems."

About Abacast (http://www.abacast.com)
Abacast is a leading provider of streaming, advertising, and audience analytics services for the digital radio industry. Abacast's software and services drive advertising revenue, build listener loyalty, grow audiences, and deliver top-quality user experiences. Abacast was founded in 2000 and currently serves over 200 customers and over 1,000 stations.

About Atex
Atex, headquartered in the UK with offices worldwide, is a leading technology company providing software and services for media-rich industries. Atex develops content management, advertising management and audience systems that enable companies to streamline operations and build multi-channel revenues. As a global company, Atex is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand. See www.atex.com.