SOURCE: Abacast Inc.

Abacast Inc.

February 21, 2013 04:00 ET

Abacast Introduces the First Cloud-Based Ad Insertion Technology for the Radio Industry

Abacast's Ad Insertion System Now Utilizes Cloud Technology to Target Mobile and Desktop Listeners With Personalized Audio Ads Using Cost-Effective HTTP Delivery

VANCOUVER, WA--(Marketwire - Feb 21, 2013) - Abacast, a leading provider of digital radio streaming and monetization software and services, announces that its patent pending cloud-based ad insertion system is released, in production, and enabling advertisers and broadcasters to serve individualized targeted ads to listening audiences no matter what player or device audiences are using.

With cloud-based ad insertion, each listener can receive individualized in-stream audio ads. Examples of targeting options include "all smartphone listeners," "all listeners in the top 20 DMAs that are on iPhones," "all male listeners in the 25-34 age range in a group of zip codes," "all listeners listening on the TuneIn player," and of course many more.

This technology was recently profiled in an article in Adweek.com, which described it as a "first-of-its-kind technology for [the radio industry]."

Inventory CPM rates for targeted ads are typically 50% to 200% higher than non-targeted ads, and because advertisers are only reaching the audiences they desire, advertisers find targeted inventory very appealing. Furthermore, even with an exploding number of new mobile and other connected devices, broadcasters can serve targeted audio or video ads to these audiences as soon as the device hits the market.

"Abacast's cloud-based ad insertion is the first in the digital media and radio industries to be able to target new devices such as iPhones with cost-effective HTTP delivery, and at the same time address legacy players with this same advanced targeting, all without the need for additional client software," said Rob Green, Abacast CEO. "Targeted cloud-based ad insertion technologies will be an imperative driver for broadcaster profitability in online radio as we continue to see consumers using many devices to consume content when and where they choose."

Abacast's cloud-based ad insertion is specifically designed for all broadcaster sizes and is deployed on the Abacast streaming network as well as on Akamai and Amazon.

About Abacast (http://www.abacast.com)
Abacast is a leading provider of streaming, advertising, and audience analytics services for the digital radio industry. Abacast's software and services drive advertising revenue, build listener loyalty, grow audiences, and deliver top-quality user experiences. Abacast was founded in 2000 and currently serves over 200 customers and over 1,000 stations.

Contact Information

  • PR Contact:
    Jason Vosburgh
    Marketing Director
    Abacast Inc.
    Email Contact