SOURCE: Abacast Inc.

Abacast Inc.

September 13, 2011 05:00 ET

Abacast Refutes Industry Experts by Demonstrating Profitable Radio Streaming

Neuhoff Media Decatur Achieves Yearly Streaming Profitability in Only One Month Using the Abacast Digital Sales Program and Clarity™ Digital Radio System

VANCOUVER, WA and DECATUR, IL--(Marketwire - Sep 13, 2011) - Abacast, a provider of streaming and monetization software and services to the radio industry, announced that Neuhoff Media Decatur has not only covered their yearly streaming and SoundExchange™ royalty costs, but has become profitable in streaming after only one month of following the Abacast Digital Sales Program.

Neuhoff Media, a privately held company, operates 12 radio stations in Illinois and 3 television stations in Idaho. The Decatur, IL radio cluster, which consists of 5 stations in Decatur, IL, is the first cluster to launch the Abacast Digital Sales Program.

"Abacast provided a step by step program for digital sales, and we followed it directly," said Mark Hanson, General Manager, Neuhoff Decatur. "In a relatively short period of time, we were able to bundle the inventory for efficient selling, create real value for our advertisers, and get our AE's up to speed and bought-into the program. We became profitable on a yearly basis within one month. This is the best system I've seen by far, and the numbers clearly demonstrate that."

In only one month, Neuhoff Decatur sold 40% of their available advertiser packages, covering their annual streaming and royalty costs and achieving annual profitability from streaming. Because hard costs have been covered for the year, each additional sale directly adds to their profitability. If Neuhoff continues at this pace, they will realize an 80% gross profit margin in streaming.

The Abacast Clarity™ Digital Radio System is used by Neuhoff to manage and traffic their digital ad packages. Clarity™ provides services for ad insertion, campaign management, affidavit reporting, ad trafficking, audience analytics, listener experience, streaming, and SoundExchange-compliant royalty reporting.

"Abacast has worked hard not only to provide services like the Clarity™ Digital Radio System for successful streaming operations, but also to create digital sales programs targeted at profitable radio streaming," said Rob Green, Abacast CEO. "Neuhoff's success with our Digital Sales Program mirrors what we are seeing with many of our customers who are also rolling this program out."

About Abacast (
Abacast is a digital radio service provider offering one of the most complete platforms of streaming, advertising, and analytics services available from a single vendor. Abacast Clarity™ Digital Radio System drives advertising revenue, builds listener loyalty, grows audiences, and delivers top-quality user experiences. Abacast was founded in 2000 and has successfully served hundreds of radio industry customers and thousands of stations.

About Neuhoff Media (
Neuhoff Media operates 12 radio stations in Springfield, IL; Decatur, IL; and Danville, IL; in addition to 3 television stations in Twin Falls, Id. Along with their radio and television holdings, Neuhoff Media operates 12 revenue generating websites inside their broadcast operations. Neuhoff Media has received a number of awards for its digital media assets include the Illinois Broadcasters Association's 2010 Website of The Year.

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