VANCOUVER, WA--(Marketwired - Apr 6, 2014) - Abacast, a leading provider of digital streaming and monetization software and services announce the launch of AbaPlay - The Everywhere Player. Abacast is working to close the innovation gap in the radio industry by leveling the playing field with a Pandora®-like player experience consumers have come to expect.
AbaPlay - The Everywhere Player allows our customers to quickly increase brand ubiquity, drive audience growth through social integration, offer rich artist and song information, and generate longer listening times. With broadcasters in mind, AbaPlay integrates more with existing web content than any competitor -- giving our customers more control and ease-of-use.
"This is a year of rapid innovation and growth for Abacast, and our new player is the perfect example of our efforts," said Rob Green, Abacast CEO. "AbaPlay - The Everywhere Player is our answer to our customers' desire for a modern and integrated player that can compete with sophisticated Internet-only player interfaces."
AbaPlay - The Everywhere Player is equipped with Abacast's upcoming Skip and MusicStart technology. Skip gives listeners the power to control and customize their experience with live song skipping, generating longer listening times and increased player engagement. MusicStart furthers the player's unparalleled listener experience by allowing listeners to start their stream with music rather than an ad. Both features will be available soon.
About Abacast (www.abacast.com)
Abacast is a leading provider of streaming, advertising, and audience analytics services for the digital radio industry. Abacast's software and services drive advertising revenue, build listener loyalty, grow audiences, and deliver top-quality user experiences. Abacast was founded in 2000 and currently serves over 200 customers and over 1,400 digital radio stations.