SOURCE: Abbyson Living

Abbyson Living

July 26, 2016 10:15 ET

Abbyson Living Is Rebranding With "All Together Now" Campaign

LOS ANGELES, CA--(Marketwired - July 26, 2016) - Abbyson Living's products are "all together now" with the company's new branding toward the Millennial demographic. Today, 57 percent of Abbyson's business comes from the Baby Boomer generation. Now, the company is looking to be inclusive of every age group with an enhanced focus on Millennials.

Abbyson's new customer is defined as an edgy risk-taker, someone who challenges the status quo. She's fearless when it comes to personal style, mixing colors and textures with creative freedom -- but always ending up with a polished, aesthetically exciting look.

"With this new path, all our products are coming together with one source and one supplier for beautiful, high quality items," Yavar Rafieha, Abbyson Living's President, said. "Our customers are becoming more savvy every day, and we can fulfill all their needs on one stop with this new concept."

As Millennials age, Abbyson predicts they will become the biggest consumers, spending up to $5 trillion more annually than the Boomer generation. And the company will be there to meet the new customer, providing comprehensive looks to create a personal sense of style that is both daring and practical -- and something friends will be equally entranced by.

Abbyson Living unites stylish designs and statement looks through an integrated model to fulfill savvy costumers that seek value, speed and quality. With our strength and experience in supporting today's largest e-commerce retailers, we offer a state-of-the-art infrastructure and customer service to enable today's demanding multi-channel retail models. As a family company, Abbyson Living believes our relationships and strategic partnerships are of the highest value.

For more information on Abbyson Living, please visit www.AbbysonLiving.com.

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