SOURCE: ABC Kidz Designs, Inc.

March 25, 2008 08:00 ET

ABC Kidz Designs Adds Hip New Products to the Major League Baseball Bedding "Line-Up"

LOS ANGELES, CA--(Marketwire - March 25, 2008) - ABC Kidz Designs, Inc. announced today that it has entered into a licensing agreement with Major League Baseball Properties, Inc. for a new line of baseball-licensed bedding products and accessories for boys and girls. Building on the success of its highly regarded Negro Leagues Bedding, this agreement enables ABC Kidz Designs to offer African American consumers and sports fans everywhere a unique option to traditional juvenile bedding products.

ABC Kidz Designs new Major League Baseball bedding incorporates MLB team logos with fun colors and high-energy expressions reflective of the spirit and courage of the African American culture. The product line will feature twin and full-sized comforters and sheet sets with coordinating accessories including bed skirts, pillows, and wall prints. Items will be sold individually and in sets.

The initial launch in Spring 2008 will include Atlanta Braves, Boston Red Sox, Chicago Cubs, Chicago White Sox, Los Angeles Dodgers, New York Yankees, Oakland A's, Philadelphia Phillies, St. Louis Cardinals and Washington Nationals products. Additional team offerings are planned for Summer 2008.

"We are excited to be a part of the Major League Baseball licensing program and for the opportunity to introduce new bedding concepts to market," said Beverly Sutherland, Founder and CEO of ABC Kidz Designs. "By leveraging Major League Baseball's brand and its incredible fan base with our expertise in the African American consumer market, we will be able to design products that will meet and exceed the expectations of the consumer and retailers. We are pleased with the opportunities that this agreement provides."

"We are thrilled to welcome ABC Kidz Designs to the official roster of Major League Baseball licensees and continue our growth in the home product category," said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties. "ABC Kidz Designs' knowledge of the African American consumer market will enable them to develop unique bedding designs that will be an innovative and important addition to our current line of MLB products."

ABC Kidz Designs Major League Baseball bedding will be available at abc-kidz.com, MLB.com, the official Web site of Major League Baseball, large retailers, and specialty stores nationwide.

About ABC Kidz Designs, Inc.

ABC Kidz Designs, Inc. (formerly The Afrobabies Collection) manufactures and sells high-quality Afrocentric home décor for ages 0 to the "kid-at-heart." The company was founded in 2004 and is located in Los Angeles, California. The company has received rave reviews from customers and the press for its products. Please call 877-ABC-9293 or visit www.abc-kidz.com for more information.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

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