March 23, 2007 08:30 ET

ABCSearch ClickShield™ Enhancements Deflect Additional 11,000 Fraudulent Clicks a Day

SHERMAN OAKS, CA -- (MARKET WIRE) -- March 23, 2007 -- The Search Engine Marketing Professional Organization (SEMPO) recently cited in that 40 percent of online advertisers discovered click fraud in the last twelve months. ABCSearch, the world's largest privately held PPC search network, today announced it has released an upgraded version of ClickShield™ to protect its online advertisers. ClickShield™ is proprietary fraud-monitoring software customized to defend ABCSearch's advertisers. The new version of ClickShield™ has already deflected an additional eleven thousand potential fraudulent clicks a day.

"ABCSearch has consistently driven high quality, converting traffic," states Gabe Douek, Director of Advertising at "However, its recent modifications of ClickShield are certainly noticeable in my spike of ROI. We are pleased to work with the Company's dedicated team of advertising professionals."

ClickShield™ software optimizes ABCSearch network traffic in real time. It works by ensuring clicks are scrubbed against fraudulent activities based on natural user behavior patterns and other proprietary methods. ABCSearch provides advertisers with control over where and when their ads show, allowing for poor-performing channels to be identified and turned off. Fewer bad clicks mean conversion rates improve resulting in better advertiser ROI.

"We are constantly improving our products to meet and anticipate changes," states Daniel Yomtobian, CEO of ABCSearch. "The new version of ClickShield has already seen a tremendous headway in the fight against click fraud and that represents huge savings for our advertisers."

ABCSearch draws on technical expertise and extensive research combined with open communication with advertisers, partners, and internal team members.

"Our products are based on listening and responding to our advertisers' concerns," adds Yomtobian. "No advertiser should pay for fraudulent clicks."


ABCSearch, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click advertising. With over 3 billion searches a month through its network of targeted search engines and niche-specific directories, the company provides its advertisers with lower costs, improved results, fraud protection, and total control of targeted advertising. To learn more about ABCSearch, please visit

Contact Information

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