SOURCE: ABCSearch

April 09, 2007 08:30 ET

ABCSearch and Idearc Media Partnership Boosts Local Advertiser Listings Distribution for Superpages.com

DALLAS, TX and SHERMAN OAKS, CA -- (MARKET WIRE) -- April 9, 2007 -- ABCSearch, a subsidiary of Internext Media Corp., and Idearc Media Corp. today announced a distribution agreement that allows Idearc to place its Superpages.com® advertisers across the premium tier of ABCSearch's pay-per-click (PPC) network.

"ABCSearch's expanding network gives Superpages.com advertisers access to incremental high quality traffic that increases exposure for their business," said Eric Chandler, President - Internet for Idearc Media. "We're looking forward to extending our local advertiser base throughout the ABCSearch network."

Superpages.com, the expert in local search, had more than 2.8 billion network searches in 2006. It features listings for more than 18 million businesses in the United States, 11 million of which feature enhanced content. Superpages.com has an attractive revenue model that includes fixed-fee and industry-leading performance-based advertising products.

"ABCSearch's patent-pending ClickShield technology identifies, filters, and delivers best quality traffic from across our PPC network to Superpages.com advertisers," said Daniel Yomtobian, CEO of ABCSearch. "Our network's premium quality results and high conversion rates deliver the return on investment their advertisers demand. It's a real win-win partnership."

About Idearc Inc.

Idearc Inc. (NYSE: IAR) connects buyers with sellers with its multi-platform of advertising solutions including Verizon Yellow Pages and smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com®, Superpages MobileSM, Solutions At Hand™ magazine and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches in 2006 and 18 million businesses in the United States, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.

About ABCSearch

ABCSearch, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click (CPC) advertising. With over 3 billion searches a month through its network of targeted search engines and niche-specific directories, the company provides its advertisers with lower costs, improved results, fraud protection, and total control of targeted advertising. ABCSearch was recently certified by ClickDefense.com, ABCSearch is the internet's first search engine to be click fraud certified by a third party. This accomplishment was made possible by the introduction of ABCSearch's propriety patent pending technology ClickShield. To learn more about ABCSearch and its click fraud prevention capabilities, please visit http://www.abcsearch.com.

Contact Information

  • Media Contact:
    David Libby
    Libby Communications, Inc.
    Tel. 510.868.4903
    Cel. 510.377.1466
    Email: Email Contact